Ford Sets Truck Standard Again with New F-150 Limited, Offering Class-Leading Luxury and Capability

July 23, 2012

Ford, the industry’s truck leader, marks the launch of the latest F-150 with a new statement on pickup luxury for 2013 – the F-150 Limited.

“The F-150 Limited signifies the highest levels of design refinement, luxury and technology that we’ve ever offered in a Built Ford Tough pickup truck,” said Ford Group Vice President for Product Development, Raj Nair. “The F-150 Limited reflects a growing trend – more and more customers today have high expectations for luxury and convenience, yet their needs call for a truly capable truck.”

Ford leads the luxury truck segment. In 1999, the company introduced the special-edition 2000 Harley-Davidson F-150. In 2001, the first King Ranch F-150 arrived. The 2009 F-150 took truck luxury to new heights with the Platinum model.

Today, more than 30 percent of F-150 sales are from these high-end trims, with MSRPs that start at more than $35,000 and reach almost $50,000.

Limited meets the still untapped and growing luxury needs of customers and dealers interested in exclusivity and fine craftsmanship who want to differentiate themselves from other high-end options. F-150 Limited surpasses the well-appointed Lariat, western-themed King Ranch and contemporary Platinum.

Refined exterior design

The 2013 Ford F-150 Limited design combines unique 22-inch polished aluminum wheels and center caps with a monochromatic exterior theme available in three handsome hues – Ruby Red Metallic Tinted Clearcoat, Tuxedo Black Metallic and White Platinum Metallic Tri-Coat.

The theme carries through the F-150 Limited exterior design with body-color front and rear bumpers, front bumper valance, sideview mirror caps, wheel-lip molding, upper fascia and grille surround.

Segment-first HID headlamps provide a signature look while delivering two and a half times more light than conventional halogen lamps. Lamp detailing even incorporates F-150 insignias.

Jewel-like chrome highlights the bold three-bar grille, tie-down hooks lining the cargo box, the single tip of the tuned exhaust and the tow hooks on 4×4 variants. “LIMITED” dimensional lettering accents the box sides.

F-150 Limited is available exclusively with a SuperCrew four-door cab configuration.

Inside Limited

Rich red and black full-grain leather-trimmed seats take luxury and style to new heights in trucks – capitalizing on a trend seen in other high-end luxury vehicles. The seats also offer cooling and heating with memory functionality to remember seating preferences for two different drivers. Head restraints are four-way-adjustable and second-row seats are heated, too.

Aluminum trims the center panel and console, lending a sophisticated yet technical touch that complements the piano black accents. Ambient lighting can shift the mood of the F-150 Limited interior, offering five accent colors.

A standard moonroof provides the upward view, while the rear view camera aids maneuvering visibility. Voice-activated navigation offers a bird’s-eye view via a centrally mounted 8-inch LCD screen. A power-sliding rear window features privacy tint and defrost functionality.

Connectivity comes standard with MyFord Touch® powered by SYNC®. Designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack.

Limited offers a unique gauge cluster design with a 4.2-inch driver-programmable productivity screen that can be customized to monitor various vehicle systems. The new series level also includes a media hub with USB ports, an SD-card reader and RCA video input jacks. A powerful Sony® Audio System is standard.

Built Ford Tough

F-150 Limited brings uncompromised capability for entrepreneurial and lifestyle pursuits with an electronic six-speed automatic transmission with tow/haul mode, trailer tow package, trailer brake controller, Reverse Sensing System, power-deployable running boards and a 110-volt power inverter.

PowerFold side mirrors keep warm and dry in inclement weather and help ensure driver visibility with heated glass, memory position functionality, puddle lamps, turn signals and self-dimming actuation.

F-150 Limited is powered exclusively by Ford’s ground breaking 3.5-liter Ti-VCT EcoBoost® engine, featuring:

•365 horsepower at 5,000 rpm on regular fuel

•Unsurpassed 22 mpg highway for 4×2 model

•Twin independent variable camshaft timing for improved fuel economy

•Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors

•Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm

To complement that power, sport-tuned dampers are fitted front and rear for confidence-inspiring road dynamics.

F-150 Limited arrives at Fuller Ford this fall.

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Additionally, Fuller Ford offers the convenience of onsite Penske Truck Rental. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. We are Cincinnati’s ONLY downtown dealer! Check out our entire inventory at www.fullerisford.com.

 

 

 

 


Ford Reveals 2013 F-150

June 18, 2012

For 2013, the Ford F-150 receives new front-end design and advanced technologies such as MyFord Touch® with voice-activated driver controls and available high-intensity discharge (HID) headlamps.

America’s pickup

For 2013, the most fuel-efficient and capable light-duty pickup on the market continues to push forward with updated design and advanced technologies. F-150 also adds even more breadth to its expansive lineup with a new Limited luxury model and availability of the groundbreaking EcoBoost® engine, powerful 6.2-liter V8, electronic-locking rear axle and Hill Descent Control™.

Outside, the F-150 lineup gets bold new grilles combining fresh designs with instantly recognizable F-Series cues highlighted on the XLT model revealed today.

New HID projector headlamps are available as a segment-first technology to deliver improved visibility and increase driver confidence.

HID technology provides exceptional lighting performance while contributing a distinctive look with stylish L-shaped lamps.

F-150 style also is enhanced with new 18- and 20-inch wheels offered in various trim packages.

Segment-exclusive power-telescoping and power-folding trailer-tow sideview mirrors add flexibility and convenience when operating in tight quarters, while enabling class-leading visibility.

F-150 pickups are available in three new hues including Blue Jeans Metallic, Kodiak Brown Metallic and Ruby Red Clearcoat Metallic.

Truck-focused technology

The 2013 Ford F-150 adds Ford’s award-winning SYNC® voice-activated communications and entertainment system with 911 Assist® and Vehicle Health Report as standard equipment in XLT series and above. This enables hands-free, voice-activated control of enabled mobile devices.

Buyers may choose from an optional suite of SYNC Services, including Traffic Information, Turn-by-Turn Directions, Business Search, Send to SYNC from Google Maps and MapQuest, News, Sports, Weather and Horoscopes.

F-150 also introduces SYNC paired with a new 4.2-inch LCD center-stack screen that provides enhanced displays of audio and climate-control functions. In addition, the instrument cluster contains a 4.2-inch driver-configurable LCD productivity screen including menus for gauge setup, trip computer, fuel economy and towing/off-road applications.

Lariat, King Ranch®, Platinum and Limited series models are equipped with SYNC with MyFord Touch, adding voice control to more vehicle systems coupled with an all-new, large 8-inch LCD color touch screen mounted in the center stack. This package adds a media hub with two USB ports, an SD card reader and audio/video input jacks.

Ford’s unique truck interface allows drivers to tailor their vehicle to their specific needs, such as wearing work gloves.

This premium system can be augmented with an available voice-activated Navigation System, SD map-card reader, point-of-interest storage and integrated SiriusXM Travel Link.

Interior design

The 2013 F-150 offers a range of interior updates. The new 4.2-inch multifunction display and MyFord Touch interfaces gave designers the opportunity to deliver a more modern center stack and control layout. Several new environment colors include a Steel Gray interior on Lariat and a Black interior for King Ranch. Both of these series receive upgraded wood grain appliqués to enhance premium style.

The aggressive FX Appearance Package now adds Alcantara seat inserts that amplify its sporty persona.

The Platinum series – synonymous with high-end trucks – offers new choices of Black or Pecan leather seating.

F-150 continues to offer a wide array of models and packages, allowing buyers to tailor their Ford pickup to their individual needs and preferences.

Fuel-efficient capability

From the powerful yet fuel-efficient EcoBoost® engine to the mighty 6.2-liter V8, the most powerful eight-cylinder engine in the segment, F-150 offers an engine to meet the needs of every customer. Each engine across the F-150 lineup is mated to a fuel-saving electronic six-speed automatic transmission with tow/haul mode, with tow packages and STX series and above adding SelectShift® capability.

F-150 engine choices include:

3.7-liter four-valve Ti-VCT V6

•Best-in-class 302 horsepower at 6,500 rpm

•Unsurpassed 278 lb.-ft. of torque at 4,000 rpm vs. V6 competitors

•Best-in-class 17 mpg city and best-in-class 23 mpg highway (4×2)

•Best-in-class 6,100 pounds maximum trailer tow vs. V6 competitors

5.0-liter four-valve dual-overhead-camshaft Ti-VCT V8

•Best-in-class 360 horsepower at 5,500 rpm vs. standard V8 competitors

•21 mpg highway, unsurpassed 15 mpg city (4×2)

•Best-in-class 10,000 pounds maximum trailer tow vs. standard V8 competitors

6.2-liter two-valve single-overhead-camshaft V8

•Best-in-class 411 horsepower at 5,500 rpm

•Best-in-class 434 lb.-ft. of torque at 4,500 rpm

•13 mpg city, 18 mpg highway (4×2)

•Best-in-class 11,300 pounds maximum trailer tow

3.5-liter Ti-VCT EcoBoost engine

•365 horsepower at 5,000 rpm on regular fuel

•Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors

•Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm

•Best-in-class 11,300 pounds maximum trailer tow vs. all competitors

•Best-in-class 3,120 pounds payload vs. all competitors

•Unsurpassed 16 mpg city, 22 mpg highway vs. all competitors

“The 2013 Ford F-150 adds more style and technology that sets a benchmark for capability and efficiency in light-duty pickups,” said F-150 Marketing Manager Raj Sarkar. “We continue to focus on the no-compromise solution for our customers, giving them all of the conveniences and technologies they want with the capability they need and the fuel efficiency to go further.”

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Additionally, Fuller Ford offers the convenience of onsite Penske Truck Rental. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. We are Cincinnati’s ONLY downtown dealer! Check out our entire inventory at www.fullerisford.com.


More Luxurious Than Ever: 2013 Ford F-Series Super Duty to Offer Platinum Series, SYNC with MyFord Touch

April 15, 2012

Ford F-Series Super Duty customers demand a truck with toughness and capability, yet they still appreciate the amenities that make their driving experience more enjoyable. The 2013 F-Series Super Duty offers both, with a first-ever Platinum series model and the addition of SYNC® with MyFord Touch®.

“The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury,” said Brian Rathsburg, F-Series Super Duty Marketing manager. “It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for.”

Building on the success of the F-150 Platinum light-duty series that debuted in 2009, the F-Series Super Duty Platinum offers customers the ultimate in truck luxury.

Ford pioneered the high-end luxury truck segment in 1999 when it introduced the special-edition 2000 Harley-Davidson F-150. In 2003 the first King Ranch Super Duty arrived, followed by the 2004 Harley-Davidson Super Duty. Today, Ford sells a rich mix of high-end Lariat and King Ranch Super Duty models; the new Platinum will further meet the growing luxury needs of customers and dealers.

Available only in the Super Duty crew cab, it can be ordered as an F-250, F-350 or F-450 pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8 gas engine.

The Platinum series makes a bold statement with a grille that features a satin chrome surround highlighted by perforated mesh inside. The updated grille is enhanced by a monochromatic bumper and chrome tow hooks.

The exterior of the Super Duty Platinum is lavished in chrome, including the door handles, mirror caps, running boards and exhaust tip. The boxside on both sides of the truck sports the “Platinum” name in chrome letters and the tailgate is trimmed with a satin chrome appliqué, similar to the one used on the F-150 Platinum. Twenty-inch polished-aluminum wheels with painted black inserts round out the stunning exterior design of the Super Duty Platinum.

The interior showcases luxury in the form of unique wood grain appliqués. The steering wheel is heated and leather-wrapped, with genuine wood accents. The instrument panel, center stack and door trims are wrapped in premium wood grain. A new storage area on top of the dash includes two USB ports, audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

The driver’s seat has 10-way power-adjustable seating and both captain’s chairs are upholstered with softer, premium leather, which is also used on the armrests and console. Other evidence of fine craftsmanship includes the seats and floor mats, which feature the embroidered “Platinum” logo.

Other standard features include:

•SYNC with MyFord Touch

•Navigation System

•Power-adjustable pedals

•Rear view camera

•Remote Start System

•Universal garage door opener

•Power-telescoping mirrors

Super Duty Platinum is available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and White Platinum. Interior color offerings include Pecan and Midnight Black. Another new exterior color, Blue Jean Metallic, will be available for Super Duty models other than Platinum.

Working harder and smarter

Unlike the past when a truck was often little more than a spartan work vehicle, today’s truck customers won’t compromise, and they expect capability, efficiency and refinement. The 2013 F-Series Super Duty eliminates any thought of compromise.

Standard Ford SYNC brings award-winning voice-controlled connectivity into the cab of the most capable heavy-duty trucks available. With SYNC, Super Duty drivers can connect compatible mobile phones and media players via Bluetooth® or USB to make calls and play back music using voice control. In addition, drivers will get access to Vehicle Health Report and 911 Assist®, both no-charge lifetime features, and SYNC Services including traffic alerts, business search and more – all while keeping their hands on the wheel and eyes on the road.

The 2013 F-Series Super Duty builds on the foundation of SYNC with MyFord Touch, which is available for the first time. A new 8-inch, high-resolution touch screen display gives drivers easy access to phone, climate control, entertainment and navigation features along with a dramatically expanded voice control vocabulary.

The 8-inch display screen also provides a large, clear view behind the truck when in reverse to help drivers maneuver in tight spaces or line up conventional trailers with the truck’s hitch.

Unique to Ford F-Series, designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack. For video of MyFord Touch in Super Duty, click here.

The latest example of F-Series leadership in truck design, innovation and technology can be found in the 2013 Super Duty Platinum, available later this year at Fuller Ford.

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Additionally, Fuller Ford offers the convenience of onsite Penske Truck Rental. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. We are Cincinnati’s ONLY downtown dealer! Check out our entire inventory at www.fullerisford.com.


Ford’s All-New Police Interceptors: Purpose-Built to Protect and Serve

February 16, 2012

The next generation of Ford’s venerable police vehicles began rolling off the line at the Chicago Assembly Plant earlier this year.

Ford, the police vehicle market leader for more than 15 years, specifically designed and engineered an all-new Police Interceptor to handle the rigors of police work, including industry-leading powertrain, safety and technology innovations. The first vehicles finished production in January.

For the first time, Ford also has added a second Police Interceptor to the lineup, a utility vehicle to provide customers a choice of the best vehicle to suit their needs.

“Police nationwide asked for a new kind of weapon in the battle for public safety, and Ford is answering the call with a purpose-built vehicle – engineered and built in America – that’s as dynamic as it is durable,” said Lisa Teed, Police Interceptor marketing manager.

To develop the all-new Police Interceptor, Ford engineers worked hand-in-hand with Ford’s Police Advisory Board of law enforcement professionals, which provided input on key vehicle attributes such as safety, performance, durability, driver comfort and functionality.

A focus on safety

Building on Ford’s safety leadership, the Police Interceptor is engineered to pass 75-mph rear-end crash testing.

The new Police Interceptor also features Ford’s exclusive Safety Canopy® side-curtain airbag rollover protection system to help protect front and rear outboard passengers in both rollover and side-impact crashes. The multiple side-curtain airbags use Ford’s unique Roll Fold technology to help them slip between the occupant and the side window.

Increased power, enhanced sophistication

Ford’s Police Interceptor engine strategy provides a V6 lineup that performs equal to or better than V8 engines. The lineup comes with two powertrain options, allowing police to choose the powerhouse that best meets their patrol requirements.

A highly efficient 3.5-liter V6 engine delivering at least 263 horsepower and E85 compatibility is 25 percent more efficient than the outgoing 4.6-liter single-overhead-cam V8 it is replacing.

Plus, the all-new 3.5-liter EcoBoost™ V6 twin-turbocharged, direct-injection engine will deliver at least 365 horsepower and 350 lb.-ft. of torque across a broad rpm range.

“EcoBoost powertrain performance is optimized for closing speed and maximizing takedowns, thus preventing high-speed pursuits from even forming,” said Bill Gubing, chief engineer for the Police Interceptors.

EcoBoost brings municipalities and police fleet administrators the first ultra-high-performance, yet environmentally friendly, police pursuit vehicle. Offering performance that bests normally aspirated V8-powered police cruisers and comparable fuel economy and CO2 emissions to the standard V6, EcoBoost represents a triple win for police departments, the tax-paying constituents they serve and the environment they help collectively to preserve.

A high-capacity six-speed SelectShift Automatic® transmission delivers the power of EcoBoost to the road via the sophisticated torque-sensing all-wheel-drive system, which is standard and unique to the Police Interceptor sedan and utility.

“Ford remains committed to leading the police vehicle market, and our new Police Interceptor demonstrates how much engineering and innovation we’re willing to invest to address the unique needs of those who protect and serve communities throughout America,” Teed said.

Rigorously tested, police-tuned

Throughout its development, Ford’s new Police Interceptor has been put through the paces, undergoing a battery of torture tests to ensure its individual components can hold up to the rigorous driving styles of police professionals.

Certification testing designed by the Michigan State Police and Los Angeles County Sheriff’s Department evaluates the durability and capability of the vehicle through a variety of tests where its systems are pushed to the limits for nearly an hour and a half – far exceeding the demands most patrol cars ever experience.

To meet the rigors of the durability testing, the brakes have been increased in size and performance. The cooling package is purpose-built as well, featuring a heavy-duty alternator and larger radiator. Its honeycomb grille is designed to work in harmony with the interior components, offering more airflow throughout the vehicle. Plus, the standard 18-inch steel wheels are vented, designed to work in concert with the enhanced brake system.

Functional, inside and out

Front seats have been specially designed, with a lower bolster removed to better accommodate officers’ utility belts. Inserted into the seatback are anti-stab plates, designed to protect front-seat occupants.

The Police Interceptor second row also has been optimized to address police-specific needs. The vinyl seats are specially sculpted and set back to improve second-row space and maximize legroom. The back door hinges are modified to open up another 10 degrees versus traditional rear doors.

The Ford Police Interceptor also is equipped with a column shift specifically designed so the console area is free for the ever-increasing amounts of aftermarket police equipment necessary for officers to do their jobs.

The new vehicle also features:

•BLIS® (Blind Spot Information System): The system uses two radar sensors located in the rear quarter panels to detect vehicles in the surrounding lanes. If a vehicle enters the driver’s blind-spot zones, the system alerts the driver with a warning light in the sideview mirror

•Cross-traffic alert: This system uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot. This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car-widths

•Rear view camera: When the vehicle is in rear camera mode, a color image with guidance markers on the rearview mirror will assist the driver in backing up

•Reverse Sensing System: An audible tone will alert the driver to certain objects up to 6 feet behind the vehicle

•Standard AdvanceTrac® ESC (electronic stability control): This helps maintain the intended path by measuring side-to-side yaw, or skidding, by the vehicle’s speed, throttle position and steering wheel angle. When wheel slip is sensed, AdvanceTrac reduces engine torque and applies selected brakes

•Ford SYNC®: The Ford-exclusive, hands-free information system has the potential to be customized and remapped to work specifically with police aftermarket equipment such as lights and sirens, allowing officers to focus on the task at hand

 

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. We are Cincinnati’s ONLY downtown dealer! Check out our entire inventory at www.fullerisford.com.


SYNC Is Easier Than Ever With Operator Assist

February 9, 2012

Operator Assist is available only for business or directions searches. Some SYNC Services features require that the Service Delivery Network (SDN) find the vehicle’s coordinates through the on-board GPS. When using SYNC Services, users will know this when they hear “OK. Hang on while I get your location.”

Some business and directions searches may not be able to identify the requested business name or address. For instance, the business name may be unusual or the street address, as pronounced, doesn’t match the voice recognition system.

Should a business or directions search fail, the new Operator Assists feature will put the user in touch with a live operator. The Operator Assist feature will engage:

  • After three failed attempts to locate what the user is requesting

-or-

  • By saying “Operator” at any point during a business search or directions voice session

The Operator

Once connected, an operator will assist in locating the requested information. After the location is found, the operator returns the call back to the automated system.

The user will then be presented with options to connect to the business, receive a text message with the listing information, or receive directions.

At this point, the user will be required to select one of the options. Saying “directions” will begin the process to deliver turn-by-turn directions.

Once the directions have been successfully downloaded to the vehicle, the phone call will disconnect.

Note:  On the rare occasion that all operators are busy, users will hear hold music until connected to an operator.

Fuller Ford offers MyFord Touch classes the second Saturday of every month. The class is designed to help owners that have this feature on their vehicles become both familiar and comfortable with all that SYNC has to offer.

The class will also demonstrate how to pair your phone with the SYNC system. More importantly, we will troubleshoot any problems that you may be experiencing with your system. For more information on Fuller Ford’s MyFord Touch classes, call Chuck Bryant at (513) 352-5800 x 57.

Fuller Ford’s friendly sales and service staff can help you with all of your Ford SYNC questions. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check us out on the web at http://www.fullerisford.com.

 


MyFord Touch Performance Upgrade

February 1, 2012


The new performance upgrade will be featured on the following early 2013 models and each 2013 model going forward. Additionally, owners of existing models that feature MyFord Touch will have the opportunity to upgrade their system, free of charge.

2013 Edge, 2013 Escape, 2013 Explorer, 2013 Flex, and 2013 Taurus that are factory-equipped with new system.

2011/2012 Edge, 2011/2012 Explorer, and 2012 Focus. Owners of these models will be sent the software upgrade on a USB drive along with instructions. They can very easily update their system by inserting the drive into the vehicle USB port and following the instructions, or they can also schedule a maintenance appointment. Customers with the optional Navigation System will also receive a new SD card that includes updated maps.

FASTER/IMPROVED VOICE RECOGNITION

Touch and voice response are at least two times faster than with the earlier system. Enhancements include:

  • Music requests are simpler by removing the need to include the additional song, album or artist information often found at the end of a name in (parentheses) or [brackets]
  • Customers can find their favorite sports team in action via new SiriusXM² Game Finder simply by saying a command such as “Tune to Cincinnati Bengals game”
  • Automatic Bluetooth®³ connection upon vehicle entry has been improved
  • Tablet device compatibility. Music and other media content from most popular tablet computers like the Apple iPad®¹ can now be accessed through a simple USB connection
  • Audible.com audiobook support. Listen to Audible.com content using voice commands or the easy-to-use touch-screen controls
  • Removed fore/aft movement of driver/passenger controls
  • Smart routing options are provided based on a database of historical traffic patterns

Fuller Ford offers MyFord Touch classes the second Saturday of every month. The class is designed to help owners that have this feature on their vehicles become both familiar and comfortable with all that SYNC has to offer.

The class will also demonstrate how to pair your phone with the SYNC system. More importantly, we will troubleshoot any problems that you may be experiencing with your system. For more information on Fuller Ford’s MyFord Touch classes, call Chuck Bryant at (513) 352-5800 x 57.

 

Fuller Ford’s friendly sales and service staff can help you with all of your Ford SYNC questions. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check us out on the web at http://www.fullerisford.com.

 

 

 


Live Operator Assistance Now Standard Feature of Ford SYNC Services

September 27, 2011

In a step to further enhance the SYNC® experience, Ford is adding Operator Assist, a new free service that allows users to connect with a live person, as a standard feature of SYNC Services.

Previously in beta test trial phase, the service is now available as part of SYNC Services and joins the growing list of cloud-based driver assistance features offered by Ford Motor Company.

“This isn’t just about offering customers a back-up option to the services we have already. This is about giving customers a variety of choices when it comes to how they would like to receive information,” said Doug VanDagens, director, Ford Connected Services Solutions Organization.

How it works

Cloud-based, on-demand, voice-activated SYNC Services provides access to information about traffic, news, sports, weather, horoscopes, stock quotes and movie listings along with business searches and turn-by-turn directions. Seventy percent of all SYNC Services calls are for business searches and from those seeking turn-by-turn directions, said David Gersabeck, product manager, SYNC Services.

Using advanced vehicle sensors, integrated GPS technology and comprehensive map and traffic data, the SYNC Services automated voice recognition system delivers turn-by-turn directions to the user. Further, with access to more than 14 million business listings, SYNC Services directs users to the businesses they seek. Operator Assist works with both the business search and directions options.

At any time during a business search or directions interaction between the user and the SYNC Services automated system, the user can say, “Operator,” confirm his or her request to speak with an operator, and connect to a live operator.

In the event a user says an address or business that the voice recognition system can’t identify, the user will be prompted with the option to connect to a live operator. If the user confirms he or she would like to speak with an operator for further assistance, the system automatically connects the user to the live operator.

“This is more than getting from point A to point B,” said Gersabeck. “It’s about delivering a level of connectivity that provides fast, hands-free connections to businesses or residences without the need for drivers to take their eyes off the road.”

A beta test trial phase – started in spring and ended with the official launch of Operator Assist – found that drivers really like having the option of talking to a live person, said Gersabeck.

“The feedback was very positive,” he said. “Our operators were told by customers that they were very happy and surprised to have an option for additional help, especially when they realized it was a free service. They expected Ford to charge for these services like our competitors do.”

When a live operator assists with a business search, the user can choose to receive turn-by-turn directions to the business, receive a text message with name, address and phone number information about the business (applies to certain phone carrier networks), or be directly connected to the phone number of the business. When a live operator assists with address entry, the user can have the directions sent directly to the vehicle. When the information is sent or the user is connected to a business, a “session” has been completed.

New customers eligible for a three-year complimentary SYNC Services account will receive 60 Operator Assist sessions. Customers with an active SYNC Services account receive a number of complimentary sessions depending on the remaining duration of their SYNC Services account:

•Less than a year remaining, 20 complimentary sessions

•Between one and two years remaining, 40 complimentary sessions

•Between two and three years remaining, 60 complimentary sessions

Owners of Ford cars and trucks can go to syncmyride.com/support to:

•Buy a one-year SYNC Services subscription for $60, which includes 20 complimentary Operator Assist sessions

•Purchase additional Operator Assist sessions

•View how many Operator Assist sessions are available on their account

No in-vehicle software upgrade is required. The live operator services are provided by MyAssist, a leading live assistance and telematics service company for individuals and businesses based in Stevens Point, WI.

Fuller Ford’s friendly sales and service staff can help you with all of your Ford SYNC questions. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check us out on the web at http://www.fullerisford.com.

 


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