MyFord Touch Performance Upgrade

February 1, 2012

The new performance upgrade will be featured on the following early 2013 models and each 2013 model going forward. Additionally, owners of existing models that feature MyFord Touch will have the opportunity to upgrade their system, free of charge.

2013 Edge, 2013 Escape, 2013 Explorer, 2013 Flex, and 2013 Taurus that are factory-equipped with new system.

2011/2012 Edge, 2011/2012 Explorer, and 2012 Focus. Owners of these models will be sent the software upgrade on a USB drive along with instructions. They can very easily update their system by inserting the drive into the vehicle USB port and following the instructions, or they can also schedule a maintenance appointment. Customers with the optional Navigation System will also receive a new SD card that includes updated maps.


Touch and voice response are at least two times faster than with the earlier system. Enhancements include:

  • Music requests are simpler by removing the need to include the additional song, album or artist information often found at the end of a name in (parentheses) or [brackets]
  • Customers can find their favorite sports team in action via new SiriusXM² Game Finder simply by saying a command such as “Tune to Cincinnati Bengals game”
  • Automatic Bluetooth®³ connection upon vehicle entry has been improved
  • Tablet device compatibility. Music and other media content from most popular tablet computers like the Apple iPad®¹ can now be accessed through a simple USB connection
  • audiobook support. Listen to content using voice commands or the easy-to-use touch-screen controls
  • Removed fore/aft movement of driver/passenger controls
  • Smart routing options are provided based on a database of historical traffic patterns

Fuller Ford offers MyFord Touch classes the second Saturday of every month. The class is designed to help owners that have this feature on their vehicles become both familiar and comfortable with all that SYNC has to offer.

The class will also demonstrate how to pair your phone with the SYNC system. More importantly, we will troubleshoot any problems that you may be experiencing with your system. For more information on Fuller Ford’s MyFord Touch classes, call Chuck Bryant at (513) 352-5800 x 57.


Fuller Ford’s friendly sales and service staff can help you with all of your Ford SYNC questions. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check us out on the web at





New Ford Taurus – Even Smarter

April 26, 2011

Ford’s new flagship sedan is set to debut with an array of safety, infotainment and fuel-saving technologies even more expensive sedans can’t match.

“Taurus already brings an arsenal of class-exclusive technologies that no other competitor can match,” said Chief Program Engineer Bill Gubing. “Our team understands how important it is to continue expanding our technology offerings to keep the next Taurus and its customers at the top of their respective games.”

Just as the new Taurus leverages technology to deliver best-in-class fuel economy and performance, elevate driving dynamics and maintain its safety legacy, Ford’s flagship sedan also raises the technology bar. Adding unique new features like MyFord Touch™ powered by SYNC®, active park assist and HD Radio™ to exclusive offerings like heated and cooled first-row multicontour seats with Active Motion™ and EcoBoost™ engine availabilities keeps Taurus a rolling showcase of technology leadership.

“For full-size sedan buyers in general and customers choosing the completely reinvented Taurus in particular, technology is a key purchase motivator,” said Taurus Marketing Manager Pei-Wen Hsu. “Expanded technologies are central to continuous Taurus improvement.”



Across model series, Taurus offers a compelling package of standard and available technologies to increase customer convenience by making their lives easier. These technologies include:

•Keyless entry, with an integrated key head transmitter and a SecuriCode™ keyless entry transmitter

•Easy Fuel® (capless fuel filler)

•MyKey® owner control feature. Limits top speed and audio volume, and prevents disengagement of vehicle stability controls and blocked audio content access

•Auto-dimming rearview mirror

•Auto-dimming driver’s sideview mirror

•First-row dome/map lighting and second-row reading lights

•Remote start

•SYNC voice-controlled communications and entertainment system

•Ambient lighting

•One-touch power window controls

•Intelligent Access with push-button start

•Reverse sensing system

•Rear view camera

•Active park assist

•Adaptive cruise control and collision warning with brake support



Taurus technologies and features make the driver and passengers more comfortable and help to reduce fatigue. Available Taurus comfort technologies include:

•New heated steering wheel

•Heated and cooled leather-trimmed first-row seats

•Class-exclusive multicontour seats with Active Motion with massage action to help reduce driver and passenger fatigue

•10-way power first-row seat controls, with memory

•Dual-zone electronic automatic temperature control

•Adjustable pedals with memory

•Folding center armrest in second-row seat

•60/40 fold-flat rear seat

•Power tilt/telescoping steering column

•Particulate air filter

•Power rear sunshade

•Branded floor mats



Taurus also offers a variety of connectivity options to access audio entertainment media, stay connected with family, friends and business contacts, and obtain directions and access information. These available connectivity features include:

•Standard MyFord Touch driver connect technology with 4.2-inch center stack screen with two supplemental screens within the instrument cluster

•Available MyFord Touch with 8-inch screen in center stack

•SYNC voice-activated entertainment and communications system, with traffic, turn-by-turn directions and information

•Universal garage door opener

•SIRIUS® Satellite Radio

•Sony® Audio System


The new Ford Taurus will be built at Ford’s Chicago Assembly Plant.

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory of Ford Tauruses at



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