Ready, Set, Go: Track Apps on 2013 Ford Mustang Gives Drivers Instant Performance Information

March 17, 2012

The Ford Mustang extends the boundaries of fuel economy and performance and for the new 2013 model, Mustang provides customers what they want technology-wise, as well. A new productivity screen, new audio systems and plenty of standard and optional features highlight the technology available for owners of the newest pony car.

Key to helping customers of the new Mustang take advantage of all the capability is an available 4.2-inch liquid crystal display productivity screen. This LCD screen offers menu options, giving the driver important information related to fuel economy and vehicle performance. The menu is navigated through a five-way control button located on the steering wheel.

“Mustang stays fresh by keeping relevant with everything going on in the tech world,” said Dave Pericak, Mustang chief engineer. “So we’re taking all the technology people are used to using and finding ways to put it in Mustang.”

The new LCD is positioned between the tachometer and speedometer and the familiar pony image greets the customer at key-on.

Unique to Mustang’s productivity screen is Track Apps, which delivers performance metrics for drivers who want to put their car to the test at the track. Ford used extensive enthusiast feedback to tailor the system to meet their needs.

An accelerometer shows the g-force the car is pulling from left to right and also shows fore and aft. Drivers who take their car to a track can measure their fastest times with the acceleration timer screen, which lets them choose from 0-30 mph, 0-60 mph, 0-100 mph, eighth-mile and quarter-mile. Both an automatic start and a countdown start, complete with drag racing start light, are available.

The brake performance screen indicates stopping time and distance for 60-0 or 100-0. The view/clear results screen lets drivers take a look at their top times, including their all-time best. They can review their last results and saved results from the acceleration timer and brake performance screen.

“We take advantage of sensors that are already on the car to give customers information they would have to pay extra for in the aftermarket,” said Jeff Seaman, Mustang launch leader. “They have more data at their fingertips than ever before.”

A closer look at the base menu options:

Gauge mode: Checking temperature/engine operation

•Air-to-fuel ratio

•Cylinder head temperature

•Inlet air temperature

•Oil temperature

•Transmission temperature

Trip computer: Counting the miles

•Information on two trips available

•Trip time and mileage

•Gallons of fuel used and miles per gallon

Fuel economy: Up-to-the-second information

•Fuel history can be broken down to three time periods

•Five resets are available to track fuel history

•Fuel economy displays miles to empty, as well as average and instantaneous miles per gallon

•View/clear results

Settings: Customers can:

•Set steering feel – sport, standard or comfort

•Update MyColor

•Set MyKey®

•Turn features on or off

•Change duration of lamps

•Change operating condition for maintenance schedules

•Set oil life percentage

Information: Navigate and view warnings

•System check screen displays information such as oil life, engine hours, engine idle hours and open doors

•Warnings, such as “Left rear door ajar,” can be displayed graphically

Technology and connectivity features

The 2013 Mustang offers two new audio systems that deliver incredible clarity and sound crispness for even better sound quality. The optional Shaker system comes with eight speakers. The upgraded Shaker Pro offers nine speakers for a complete acoustic experience that simulates being at a live performance. The move for new audio systems was sparked through customer feedback that showed a desire for a more authentic listening experience.

In addition to the higher powered systems with more decibels and a new external amplifier, the speakers were changed and reconfigured to refine the system. The result is an elevated level of music, essentially enhancing the in-cabin acoustics and improving bass response and image to give an overall better sound stage experience.

“Mustang customers are passionate about their cars and they tell us what they are looking for in their next Mustang,” said Puneet Sahi, Mustang marketing manager. “The 2013 car is a perfect example of how we are delivering. Aside from the more aggressive styling cues, we are offering new optional packages for both the GT and V6 that up the convenience factor. Now, customers can get their base Mustang with SYNC®, a leather steering wheel and shifter, six-way power driver seat, fog lamps and auto-dim mirror.”

The 2013 Ford Mustang also includes a wealth of features to provide more convenience. Standard and available technology features include:

•MyKey

•Auxiliary audio input jack

•HD Radio

•Sirius® Satellite Radio

•SYNC with AppLink™

•Voice-activated Navigation System with touch-screen display

•Rear view camera

•Reverse Sensing System

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. We are Cincinnati’s ONLY downtown dealer! Check out our entire inventory at www.fullerisford.com.

 


Ford Creates First Silicon Valley Presence with New Research Lab to Drive Innovation in Personal Mobility

January 19, 2012

Ford Motor Company recently announced plans to create and open its first dedicated research lab in Silicon Valley early this year, further growing the company’s commitment to make technology affordable for millions.

“Ford has an incredible heritage of driving innovation in the transportation and manufacturing sectors during the past 107 years,” said Paul Mascarenas, Ford chief technical officer and vice president of Research and Innovation. “Now it’s time to prepare for the next 100 years, ushering in a new era of collaboration and finding new partners to help us transform what it means to be an automaker.”

Ford President and CEO Alan Mulally will elaborate on the new areas of focus for the forthcoming Silicon Valley lab, plus Ford’s latest industry-leading technologies including SYNC®, EcoBoost™, MyKey® and inflatable rear safety belts, when he returns to the International CES on Jan. 11 for the Innovation Power Panel keynote. This will be Ford’s fourth consecutive keynote presentation at CES.

Ford Research and Innovation, the company’s advanced engineering arm, will open the new Silicon Valley lab in the first quarter, helping ensure Ford keeps pace with consumer trends and aggressively prepares for the future by developing mobility solutions to harness the power of seamless connectivity, cloud computing and clean technology.

“An open attitude to new ideas is critical to solving the transportation, environmental and societal challenges we expect in the future,” said Mascarenas. “With increasing pressures from urbanization and the need to reduce energy use, we’re going to see energy storage, wireless connectivity, sensing systems and even autonomous vehicles as key parts of the solution.”

The new Ford lab will be located in the San Francisco Bay area of California and will serve as a hub for independent technology projects and identification of new research investments and partners located along the west coast. Ultimately, the lab will create an “innovation network” connecting Ford’s Advanced Design Studio in Irvine, Calif., and Ford employees working with connectivity platform partner Microsoft Corp. in Redmond, Wash.

“Silicon Valley represents a deep and dynamic technology neighborhood and is far from Dearborn,” said K. Venkatesh Prasad, senior technical leader for open innovation with Ford Research and Innovation. “With so many opportunities and so much potential, our new lab will allow us to scout new technologies and partners in their own environment and continue our expansion beyond the traditional automaker mindset to drive innovation for a better mobility experience.”

Prasad – a Silicon Valley veteran himself – will travel from Dearborn to the Bay area regularly to shape the lab. The new research lab’s employees will be recruited both locally and rotated-in from the global network of Ford employees and will spend their time developing and discovering new technologies, trends, partners and collaborative research projects, said Prasad.

The number of Ford employees at its new lab will be comparable to what you expect of a startup, with an emphasis on quality over quantity, said Prasad.

Prasad added that the establishment of Ford’s all-new Silicon Valley lab will not duplicate or replace work being done at the company’s Research and Innovation Center in Dearborn, its European facility in Aachen, Germany, or the recently established technology office in Nanjing, China.

Ford’s global Research and Innovation team is already working in several key areas that will be supported by the work of the Silicon Valley lab including:

•Personal mobility: Mindful of consumer trends and the growth of megacities, Ford is researching new business models that will help avoid the creation of global gridlock through a holistic approach to personal transportation

•Open-source hardware and software developer kits: Working with New York City-based startup Bug Labs, Ford is launching OpenXC, a research platform that will allow developers to access key vehicle data in order to innovate cloud-based apps and services. The first OpenXC beta developer kits will be shipped this month to several participating universities including MIT, University of Michigan and Stanford

•The car as a sensor: Researching ways to utilize the multitude of sensors within the vehicle to improve the road for all drivers, Ford is opening the data channels to developers. For example, San Francisco-based Weather Underground is looking at ways to leverage vehicle windshield wiper activations to improve its weather proximity reporting

“Ford integrates technologies, software and electronics at the same pace as the most innovative companies in the world – our platform just happens to be the car,” said Mascarenas. “The new Silicon Valley lab will propel us further as we look at the many facets of life where mobility interacts with society and see how we can make those experiences better for millions of customers around the world.”

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory at www.fullerisford.com.


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