Ford Begins Taking Orders for C-MAX Hybrid – America’s Most Affordable, Fuel-Efficient Hybrid Utility Vehicle

June 4, 2012

Ford dealers are starting to place orders for America’s most affordable and fuel-efficient hybrid utility vehicle – the 2013 Ford C-MAX Hybrid – with innovative technologies such as a hands-free liftgate, spaciousness for five passengers and cargo as well as the fun-to-drive character shared with well-handling cars including Ford Focus.

The C-MAX is a compact hybrid utility vehicle and the company’s first dedicated line of hybrids. The 2013 C-MAX Hybrid will be available this fall with a base price of $25,995 – approximately $500 lower than the Toyota Prius v’s base price.

The C-MAX Energi plug-in hybrid will follow later this year with better electric-mode fuel economy and overall driving range than the Prius plug-in hybrid.

“C-MAX Hybrid offers better fuel economy, performance, technology and functionality than Prius v – and C-MAX Hybrid customers will pay less at the dealership and at the pump,” said Ken Czubay, vice president, U.S. Marketing, Sales and Service. “Ford is delivering the power of choice for leading fuel economy across its lineup – from EcoBoost to electrified vehicles – because customers increasingly want to save money at the pump, even as gas prices rise over time.”

The C-MAX Hybrid blends fuel economy with performance, with projected best-in-class horsepower and torque along with Ford’s third-generation powersplit technology that allows for higher speed while in electric mode than Toyota Prius v.

C-MAX Hybrid benefits from 20 years of research and innovation behind the software and hardware technology driving it, with many of Ford’s almost 500 hybrid vehicle-related patents contained within.

That means that along with SYNC® with MyFord Touch®, drivers get class-exclusive features like hands-free liftgate (offering hands-free cargo access with a simple kicking motion), SmartGauge® with EcoGuide, regenerative braking and an advanced lithium-ion (li-ion) battery pack that is being used for the first time in a Ford hybrid.

C-MAX Hybrid – being built on Ford’s global C-segment platform – also benefits from a proven design and nameplate with more than 156,000 units of the gasoline version sold in Europe since its 2010 launch.

Room to move

C-MAX Hybrid is a compact hybrid utility vehicle jam-packed with features and room for five people and cargo.

The vehicle has a high roofline (63.9 inches) offering ample interior space and flexibility. C-MAX Hybrid offers 99.7 cubic feet of passenger space compared with 97 cubic feet in Prius v. The spacious C-MAX Hybrid also provides greater headroom in both front and rear seats than Prius v (41/39.4 inches vs. 39.6/38.6 inches).

For cargo, C-MAX Hybrid has 60/40 split-fold rear seats that easily fold flat with 54.3 cubic feet of space behind the first row and 24.5 cubic feet behind the second row.

Tech-savvy

C-MAX Hybrid features the company’s innovative hands-free liftgate, allowing for quick and easy access to the cargo area without messing with keys. A gentle kicking motion under the rear bumper opens the liftgate when used in combination with a key fob the user keeps in his or her pocket or purse that tells the car it’s OK to engage. The same motion can close the liftgate.

The vehicle also features the newest version of MyFord Touch to help inform, enlighten, engage and empower drivers. MyFord Touch offers multiple ways for customers to manage and control their phone, navigation, entertainment and climate functions through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs.

C-MAX Hybrid also offers the next generation of SmartGauge with EcoGuide. Designed to help drivers get the most from the C-MAX Hybrid, information such as instantaneous fuel economy can be displayed on the left cluster to help drivers more closely monitor how their driving behavior affects the vehicle’s efficiency.

The left cluster also shows Brake Coach, a feature that helps drivers optimize their use of the braking system so that driving range can be enhanced through proper braking techniques. In the right cluster, redesigned imagery of green leaves shows overall driving efficiency – as drivers improve their efficient driving, they are rewarded with more leaves.

Quality and ingenuity

The 2013 Ford C-MAX Hybrid is new, but its software and hardware technology have been evolving for nearly two decades.

C-MAX Hybrid is powered through the combination of a gasoline engine and a battery-driven electric motor. When powered by gasoline, the C-MAX Hybrid uses the all-new 2.0-liter Atkinson-cycle four-cylinder engine – a powerful and fuel-efficient engine and among the most advanced non-turbocharged four-cylinder powertrains Ford has ever offered.

The electric motor of the C-MAX Hybrid is powered by an advanced li-ion battery system designed to maximize use of common, high-quality components, such as control board hardware that has proven field performance in Ford’s critically acclaimed hybrid vehicles.

C-MAX Hybrid also offers Ford’s next-generation powersplit architecture that allows the electric motor and gasoline-powered engine to work together or separately to maximize efficiency. The engine also can operate independently of vehicle speed, charging the batteries or providing power to the wheels as needed. The motor alone can provide sufficient power to the wheels in low-speed, low-load conditions and work with the engine at higher speeds.

In the C-MAX Hybrid, the li-ion battery pack is recharged when the gasoline engine is in operation. Further, the regenerative braking system can recapture more than 95 percent of the braking energy that would otherwise be lost, and is able to use that power to help charge the battery. C-MAX Hybrid requires no plug-in charging.

Made in U.S.A.

C-MAX Hybrid is being produced at Ford’s Wayne, Mich.-based Michigan Assembly Plant alongside Focus, Focus Electric and Focus ST.

It is one of five electrified vehicles Ford plans to produce in North America in 2012. In addition to C-MAX Energi, the other vehicles include Focus Electric, Fusion Hybrid and Fusion Energi plug-in hybrid.

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Additionally, Fuller Ford offers the convenience of onsite Penske Truck Rental. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. We are Cincinnati’s ONLY downtown dealer! Check out our entire inventory at www.fullerisford.com.


Ford to Triple Production Capacity of Electrified Vehicles

June 21, 2011

Ford Motor Company just announced it is tripling production capacity of its electrified vehicle lineup through 2013, further boosting volumes of its all-new C-MAX Hybrid and C-MAX Energi plug-in hybrid, which begin production next year.

“Customers have come to expect fuel efficiency with every new vehicle Ford delivers today, and now we are further differentiating our electrified vehicle lineup with something else people truly value – choice,” said Jim Farley, Ford’s group vice president of Marketing, Sales and Service. “Whether people want a hybrid, a plug-in hybrid or full battery electric vehicle, we have a family of vehicles for them to consider, providing a range of options to best meet their needs and support their driving habits and lifestyles.”

Ford is electrifying platforms – versus a single vehicle – to offer customers the most choice. Five electrified vehicles are planned for North America by 2012 – including the Transit Connect Electric, on sale now, and Focus Electric this year. The C-MAX Energi plug-in hybrid and C-MAX Hybrid will be followed by another next-generation hybrid in 2012.

Today, Ford sells approximately 35,000 electrified vehicles a year, led by the Fusion Hybrid and Escape Hybrid – the most fuel-efficient midsize sedan in America and the most fuel-efficient SUV in the world, respectively.

Ford will grow its electrified vehicle production capacity to more than 100,000 annually by 2013, thanks to growing consumer appetites for green vehicles and growing desires for stylish new Focus-sized vehicles.

The new Ford C-MAX five-passenger vehicle, which is the base for the C-MAX Hybrid and C-MAX Energi plug-in hybrid, is leaving European dealer lots at twice the rate of last year’s model. More than 100,000 of these new vehicles have been sold in Europe since its launch in late 2010, and Ford is already finding new ways to produce more European C-MAX models than originally expected at its Valencia, Spain plant.

“European customers are snapping up our C-MAX five-passenger models, telling us they love the vehicle’s sporty appearance, driving quality, interior comfort and clever use of space,” Farley said. “We plan to be aggressive in delivering products like this that people really want and make smart decisions supporting our One Ford plan.”

Ford’s plan to invest in even more capacity for its five-passenger C-MAX electrified models for North America replaces an earlier plan of introducing the gasoline-engine-powered seven-passenger C-MAX multi-activity vehicle.

This also marks the first time North American customers will have the choice of a dedicated body style for a range of Ford electrified vehicles.

Emerging “Green” Center of Manufacturing Excellence

Both the C-MAX Hybrid and C-MAX Energi models will be built alongside the all-new 2012 Ford Focus and Focus Electric at Ford’s Michigan Assembly Plant in Wayne, Mich., the first plant in the world to produce gasoline-powered vehicles, full-electric vehicles, hybrid and plug-in hybrids under one roof.

The plant’s production is powered in part by one of the largest solar energy generator systems in the state.

The new green vehicle lineup also is bringing jobs to Ford and America.

In total, Ford is adding more than 220 green technology jobs in Michigan alone as the state becomes its center of excellence for vehicle electrification. This includes a combined 170 jobs at Ford’s Rawsonville and Van Dyke Transmission plants, plus more than 50 new engineers based in Dearborn in the past 12 months specifically for the design and development of key component for Ford hybrids, plug-in hybrids and full battery electric vehicles.

Employees at the Rawsonville Plant in Ypsilanti, Mich., are on tap to assemble advanced lithium-ion battery packs for C-MAX Hybrid, and today Ford confirmed the larger lithium-ion battery packs for C-MAX Energi also will be produced at Rawsonville. Production currently is performed by a supplier in Mexico.

Both battery packs are being designed in-house by Ford engineers. Although the battery packs differ in size, energy storage and power output, they are designed for efficient production in the same flexible manufacturing facility.

Ford’s Van Dyke Transmission Plant in Sterling Heights, Mich., also benefits from electrified versions of the C-MAX. Employees there are building the electric drive transaxles, work currently outsourced to a supplier facility in Japan for current model hybrids.

“Ford’s commitment to grow our electrified vehicle family brings good news for our customers, employees, the economy and the environment,” Farley said.

Efficiency comes standard

The new Ford C-MAX Hybrid is targeted to deliver better mpg than Fusion Hybrid and is the first of two new Ford Hybrids to use lithium ion battery technology. Lithium-ion batteries are up to 50 percent lighter and 25 percent smaller than current nickel-metal-hydride batteries and increase the amount of energy available to extend the vehicle’s driving distance and boost fuel economy.

This all-new hybrid also will travel at a higher all-electric speed than Fusion Hybrid’s 47 mph.

The C-MAX Energi, featuring a 240-volt charging system, will be able to fully recharge faster than Chevy Volt and is being engineered to deliver more overall driving range than any other plug-in or extended range electric vehicle. It is also targeted to achieve AT-PZEV status.

Fuller Ford looks forward to the arrival of the all new Ford C-MAX Hybrid and the C-MAX Energi plug-in hybrid next year. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory at www.fullerisford.com.

 

 


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