Believe in the F150 Ecoboost Engine – “Ford F-150 Ecoboost Torture Test”

April 4, 2013

The New Ford F150 with the 3.5 liter eco-boost is making believers of truck owners nationwide. Its unique combination of power and fuel economy is unparallel, and for those people worried about durability, and the old adage of waiting for a new engine to “prove it-self” – well check this out!

The Ford F150 Ecoboost Torture Test

Step one, Ford randomly select an F-150 ecoboost engine, and put it through a grueling dyno test. Simulating 10 years and 150000 miles of driving in just weeks, submitting the engine to extreme loads, temperatures, and speeds impossible to simulate in real world situations. They simulated the 3.5 ecoboost pulling 11,000 lbs up a grade steeper than pikes peak, ran the engine at full throttle for one hour, and deep froze the engine to -20 degrees and then shocked it by raising the temperature to 230 degrees numerous times. After all this, normally Ford engineers would disassemble than engine and inspect its condition….. but this was no ordinary test.

Dyno Test

Next the engine was shipped to the assembly plant in Kansas City and installed into a Ford F150 and prepared for the next challenge.

Step two, the F150 drove 1900 miles to the mountains of the Pacific Northwest for some timber hauling. Usually reserved for heavy duty skidders, the Ford F150 ecoboost attempts to haul 22 logs weighing more than a total of 3  tons (each log more than 1200 lbs heavier than the truck itself) up the steeps mountain slopes. A perfect demonstration of its 420 lbs of torque that continues across the nearly its entire torque range.

Timber Hauling

Step three, the Ford F150 ecoboost drives 3300 miles to Miami for a little Nascar. Hooking up its maximum tow weight of 11,300 lbs, in the form of two Stock cars on a trailer, and racing around the track for 24 hours at full throttle (100 mph) only stopping for fuel.


Step four, a drive out west to Highway 66, a stretch of highway called Davis Damb, where the F150 V6 Ecoboost gets to drag race a V8 Chev, and Dodge, while pulling 9000lbs trailers up a 6% grade. Guess who wins.


Not done yet… Step five, lets run the Ford F150 Ecoboost through the most grueling off road race – the Baja 1000. 1062 miles of off road hell.


Finally its time to see how the 3.5 Ecoboost held up. The Engine was hooked back up to the dyno and checked for performance –  after 165,000 miles the Ford F150 Ecoboost engine still is putting out the same horse power and torque as when it was new.


If you’re ready to own one of these amazing trucks, visit our and F150 selection or call 513-352-5800


The Evolution of the Ford Oval

June 11, 2012

Join Fuller Ford at the Moerlein Lager House – Schmidlapp Event Lawn – to Celebrate Reds Opening Day!

March 30, 2012

WIN $500 – Join Fuller Ford for Reds Opening Day at the Moerlein House, Schmidlapp Event Lawn. There will be live music from the Naked Karate Girls, beer and brats, corn hole, and one of Fuller is Ford facebook followers will win $500.00 – like Fuller is Ford by April 8th 2012 to be eligible. (need not be present to win). All of this  is happening just a across the street from Great American Ballpark.


Fuller Ford Wins Ford 2011 President’s Award

March 13, 2012

Fuller Ford has recently been selected as one of Ford Motor Company’s President Award recipients. This prestigious award is Ford’s highest dealership honor. The award recognizes Fuller Ford for its outstanding customer service and sales performance. It is based on retail vehicle sales and customer satisfaction scores from all dealership departments. Only 10% of Ford dealerships nationwide earn this honor.

Fuller Ford would like to thank all of our employees on their outstanding efforts in 2011. Congratulations on earning the highest of Ford’s honors! Thanks to Fuller Ford’s team effort in making it the best Ford dealership around!

Ford F-150 Is Motor Trend’s 2012 Truck of the Year

January 3, 2012

2012 truck of the year

The 2012 Ford F-150, which established a new standard for full-size pickups with best-in-class fuel efficiency and capability, today was named Motor Trend’s 2012 Truck of the Year®.

“The 2012 F-150 is a no-compromise solution that can be tailored to fit virtually every customer’s needs, and the Motor Trend Truck of the Year award further reinforces that this is truly the best choice for America’s truck owners,” said Mark Fields, Ford president of The Americas. “We are proud to receive this award and even more pleased that our F-150 customers have additional validation of their top choice.”

This is the fourth time the F-150 has won the award – the most awards for any truck since Motor Trend began presenting its Truck of the Year award in 1989. The Ford pickup received the magazine’s prestigious award for previous groundbreaking new models in 1997, 2004 and 2009.

Motor Trend editors applauded F-150 because, they said, “F-150s are built to work and felt better the more they were challenged. Ford offers an enormous variety of configurations and designs, making the truck tailorable to just about any need. It’s the combination of advancement in design, engineering excellence, efficiency, safety, value, and the performance of intended function that has earned the Ford F-150 the title of Motor Trend’s 2012 Truck of the Year.”

With more than a half-million sales through November and a lead of almost 150,000 sales versus the nearest competitor, the Ford F-Series is on track this year to extend its streak of truck leadership to 35 straight years.

Helping spark the F-150’s continued success is the powerful and fuel-efficient 3.5-liter EcoBoost® engine, which now accounts for more than 40 percent of F-150 retail sales and is on pace to exceed 100,000 sales in less than a year on the market.

More capability, more technology

The 2012 F-150 offers customers plenty of technologies that boost capability, performance, driving enjoyment and fuel efficiency. One such technology is the class-exclusive electric power-assisted steering (EPAS). The system has been carefully tuned with sophisticated speed mapping to deliver accurate responses at high speed while remaining light and manageable in parking maneuvers. Ford is the first manufacturer to widely offer EPAS on full-size pickup trucks. EPAS contributes about a 4 percent fuel-economy benefit compared with conventional hydraulic systems.

A 4.2-inch LCD message center that features information related to fuel economy, towing performance and off-roading, SYNC® AppLink™ and SiriusXM Travel Link also are among the customer conveniences available.

New features for 2012 include:

•36-gallon fuel tank on 4×4 F-150 EcoBoost-equipped units providing best-in-class 756 miles of driving range

•Two-speed automatic 4×4 system on Lariat, King Ranch, Harley-Davidson and Platinum models for improved all-weather traction

•Hill Start Assist, which helps keep the truck from rolling backward at a stop, making it easier to pull away when on a slope or hill, especially when towing

•Best-in-class payload capability of 3,120 pounds

Fuel-efficient and powerful offerings

All of the changes for the 2012 model year complement a powertrain lineup that debuted in 2011. The powertrain lineup delivers a mix of best-in-class fuel economy, horsepower, torque and capability. Ford is also the first and only manufacturer to equip its entire full-size pickup truck lineup with a fuel-saving six-speed automatic transmission as standard. Engine highlights include:

 3.7-liter four-valve Ti-VCT V6:

•Best-in-class 302 horsepower at 6,500 rpm vs. V6 competitors

•Unsurpassed 278 lb.-ft. of torque at 4,000 rpm vs. V6 competitors

•Best-in-class 17 mpg city and best-in-class 23 mpg highway (4×2)

•Best-in-class 6,100 pounds maximum trailer tow vs. V6 competitors

5.0-liter four-valve DOHC Ti-VCT V8:

•Best-in-class 360 horsepower at 5,500 rpm vs. standard V8 competitors

•Best-in-class 380 lb.-ft. of torque at 4,250 rpm vs. standard V8 competitors

•21 mpg highway, unsurpassed 15 mpg city (4×2)

•Best-in-class 10,000 pounds maximum trailer tow vs. standard V8 competitors

6.2-liter two-valve SOHC V8:

•Best-in-class 411 horsepower at 5,500 rpm vs. all competitors

•Best-in-class 434 lb.-ft. of torque at 4,500 rpm vs. all competitors

•13 mpg city, 18 mpg highway (4×2)

•Best-in-class 11,300 pounds maximum trailer tow vs. all competitors

3.5-liter Ti-VCT EcoBoost:

•365 horsepower at 5,000 rpm on regular fuel

•Best-in-class 420 lb.-ft. of torque at 2,500 rpm vs. premium V8 competitors

•Up to 90 percent peak torque available from 1,700 rpm to 5,000 rpm

•22 mpg highway, 16 mpg city (4×2)

•Best-in-class 11,300 pounds maximum trailer tow vs. all competitors

•Best-in-class 3,120 pounds payload vs. all competitors

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Fuller Ford is Cincinnati’s truck leader. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory at


Ford’s World-First Rear Inflatable Seat Belts Earn Popular Mechanics Breakthrough Award

October 28, 2011

ford seatbelt

What do Ford’s latest safety innovation and director/filmmaker James Cameron have in common? Both are about to receive a prestigious technology award from Popular Mechanics.

Ford’s innovative, industry-first rear inflatable seat belts have been named a Breakthrough Product Award winner by Popular Mechanics, part of the magazine’s seventh annual Breakthrough Awards.

Lead developer Srini Sundararajan will accept the prestigious honor at a ceremony tonight in New York City. The development of the technology was a team effort, Sundararajan says, and he’s proud that effort is being recognized.

“Ford’s goal is to develop innovative safety technologies that give our customers more peace of mind, so it is a great honor to receive the Breakthrough Technology Award,” says Sundararajan, safety technical leader for Ford Research and Innovation. “I thank Popular Mechanics for recognizing the contributions of a number of dedicated engineers from Ford.”

The rear inflatable seat belts are designed to provide additional protection for rear seat occupants. They combine the attributes of traditional seat belts and airbags to help provide an added level of crash safety protection for rear seat occupants. To view animation of the inflatable rear seat belt, click here.

The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries. Ford introduced the inflatable rear seat belts in the 2011 Explorer, bolstering the Explorer’s already extensive suite of safety innovations. The vehicle already has seen strong demand from customers for its safety and driver-assist technologies.

Early data showed approximately 40 percent of Explorer buyers are parents who are ordering the rear inflatable belts.

The rear inflatable seat belt technology will be introduced in more vehicles globally.

World-changing innovations

Ford is traveling in fine company. The Popular Mechanics Breakthrough Awards are given in two categories: innovators, whose inventions will make the world smarter, safer and more efficient in the years to come; and products, which are setting benchmarks in design and engineering today.

Other winning products include smog-eating tile, a light bulb rated to burn for 25,000 hours, and a telescope equipped with built-in tracking cameras and a database of more than 4,000 heavenly objects so sighting stars takes less than three minutes.

Winning innovators include film director Cameron, who is being honored for his pioneering work in CGI for building the world’s most advanced 3D camera.

In selecting the candidates and winners of the 2011 Breakthrough Awards, the editors of Popular Mechanics canvassed a wide range of experts to come up with a list of worthy innovators, and then consulted dozens of past Breakthrough Award winners in fields ranging from aerospace and robotics to medicine and energy.

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered.  Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati.  Come in today to see Ford’s entire line of fuel efficient vehicles. Or, check out Fuller Ford’s inventory at

Buy More Truck. Pay Less Tax.

October 6, 2011

Just like our business, your business started with an idea and a plan. Every day you make critical decisions that build on your plan. You face new competition, rising costs and regulatory challenges. This means, that every decision you make, will have a more immediate impact on your success.

Economic Stimulus Acts – A Brief Background

On February 13, 2008 President Bush signed H.R. 5140, otherwise known as the ‘Economic Stimulus Act of 2008’. Through this act, IRS Section 179 deduction limits were increased from $125,000 to $250,000.

The fifth and most recent version is H.R. 4853, also known as the ‘Tax Relief Act of 2010’. This version expanded the IRS Section 179 limits to $500,000 and included a provision that allows a business to take a tax depreciation deduction equal to 100% of the cost of new equipment. The increased Section 179 limit has been extended through tax years beginning on or before December 31, 2011. The 100% depreciation deduction is available on equipment bought before December 31, 2011.

For 2012, all indications are that the allowable Section 179 deduction will drop back down to the pre-2007 $25,000 level and the bonus depreciation deduction will be reduced to 50% of the cost of new equipment.

Eligible New Equipment Purchases

Computers, machinery, office furniture and business vehicles with a gross vehicle weight rating over 6,000 pounds qualify for the deductions. This means, you could purchase a qualified new Ford F-150, Super Duty® or Econoline and depreciate 100% of that purchase on your 2011 tax return!


We have some of our best incentives during our “Truck Event” and many of our incentives are protected with an order. Don’t wait until the last week of December to find out that we don’t have the exact truck you want.


Individual tax situations may vary. Federal rules and tax guidelines are subject to change. You should consult your Tax Advisor for complete rules applicable to your transaction.

The attached Q&A will help you with your plan.


Q. What is a gross vehicle weight rating (GVWR)?

A. GVWR is the manufacturers rating of maximum weight of the vehicle when fully loaded with people and cargo.

Q. Are all trucks eligible?

A. No. All full-size pickups are not eligible for the full Section 179 deduction. In the Ford line up, the F-150 (over 6’ bed), F-250, F-350, F-450 and Econoline cargo van are fully eligible for the 179 deduction. All trucks that have a GVWR of at least 6,000 lbs are eligible for the 100% depreciation deduction.

Q. We want the benefits of IRS 179 yet we don’t want to use the cash and we don’t want to reduce our available credit. Does Ford offer any financing options that will help us?

A. Yes. Whether you need 1 or 100 commercial vehicles, Ford Credit can help you get them quickly and easily with a Commercial Line of Credit (CLOC). Once you establish a CLOC with Ford Credit, you can acquire additional vehicles whenever you need to – just sign and drive.

Q. For our business, we need to modify our vehicles. Are the modifications eligible?

A. Yes. As long as the modifications are included in the complete purchase price. Additionally, we offer various ‘up fit’ discounts for vehicle modifications. See your Local Ford Dealer.

Q. Are extended warranties or pre-paid maintenance programs eligible?

A. Yes. They must be included in the total purchase price. In fact, the Ford Extended Service plan offers various combinations and coverage for commercial use.

Q. Are certified pre-owned or used vehicles eligible for the IRS 179 deduction?

A. Both new and used vehicles are eligible for the Section 179 deduction, but not for the 100% depreciation deduction.

Q. Why should we think about this now don’t we have until December?

A. Our inventories are limited and we anticipate that in late December our ground stock may be impacted by IRS 179. Additionally, we are now in our annual truck sales event. This means that we now have some of our best incentives. Many of those incentives are protected when accompanied by an order.

Q. 2011 was a challenging year for our business; we don’t expect to see enough in profits. Can we carry over the depreciations benefits into future years?

A. The Section 179 deduction is limited to taxable income during the year. You cannot elect to take the deduction if you do not have taxable income. The 100% depreciation deduction can be taken even if you do not have taxable income. The tax loss that is created by the 100% depreciation may be able to be carried over into future years depending on your company’s tax situation. The loss may also be able to be carried back to prior tax years in order to get a refund of taxes that were previously paid.

As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes ALL Ford commercial trucks! Fuller Ford is the Cincinnati Tri-State Region’s commercial truck leader. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati.  Check out our entire commercial truck inventory at


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