New SYNC Software Update Adds Bluetooth MAP Standard; Ford Poised to Give More Drivers Safer Texting Alternatives

October 31, 2011

sync software update

Ford has released its latest free SYNC® software update, G1 V3.2.2, to give more SYNC users the ability to have text messages read aloud to them while driving.

Tailored for owners of select SYNC-equipped 2011 and early-release 2012 vehicles, the update includes the emerging Message Access Profile (MAP) Bluetooth® standard, which is custom-made for the automotive hands-free environment and outlines a set of features and procedures used to exchange email, SMS and MMS between devices – in this case SYNC and the smartphone. 

Last year, Ford announced it was voluntarily integrating MAP into SYNC for all 2011 MyFord Touch®-equipped vehicles and is now extending the capability to the broader SYNC user community – with thousands of 2011 and 2012 vehicles equipped with the first generation SYNC system.

“A limited population of phones has the capability to work with the text message readback feature of SYNC,” said Mark Porter, supervisor of SYNC Product Development. “With our initial adoption of MAP for our latest generation of SYNC and our recent efforts to integrate it into our previous variations of the system, we hope we are setting an example that encourages more collaboration between Ford, the phonemakers and the wireless industry to help drivers find smarter alternatives to hand-held texting while on the road.”

According to Bluetooth Special Interest Group (SIG), MAP adoption by mobile device manufacturers is still in its infancy but the growth needle is starting to quiver.

“Texting is becoming a ubiquitous part of our day, so it stands to reason the remote message access profile is an essential addition for handsets, automobiles, headsets and aftermarket car kits,” said Michael Foley, Ph.D., executive director Bluetooth SIG. “The Bluetooth MAP standard gives users the ability to simply and smartly manage incoming text messages from their vehicle while keeping their hands on the wheel and eyes on the road. We are seeing significant uptake in MAP adoption among phonemakers, in particular with recent qualifications from manufacturers such as HTC, RIM, Samsung and LG.”

Ready for an update

Since SYNC launched in 2007, Ford has offered several significant and simple software-based updates. And owners are taking advantage, with software downloads recorded on ranging up to nearly 14,000 each month in 2011.

Major SYNC updates that have been released to date include:

•G1 V2.0 – availability of 911 Assist™ and Vehicle Health Report for 2008 SYNC-equipped vehicles (dealership installation required) (December 2008)

•G1 V3.0/V3.1 – availability of SYNC Services for Traffic, Directions and Information services for 2010 SYNC-equipped vehicles (June 2009)

•G1 V3.2 –  improved voice command structure, constant display of turn-by-turn directions and GPS coordinates for 911 Assist for 2011 SYNC-equipped vehicles (April 2010)

•G1 V4.0 – AppLink™ software application for hands-free voice control of smartphone apps for the 2011 Ford Fiesta only (December 2010)

•G1 V3.2.2 (non-AppLink)/V4.0.2 (AppLink-equipped) – increased MAP support for select 2011 and early-release 2012 SYNC-equipped vehicles with AppLink such as Ford Mustang (May 2011)

Ford owners interested in finding out if their SYNC-equipped vehicle is eligible for any of the available SYNC updates can visit and enter their Vehicle Identification Number (VIN). If eligible, owners can simply download the update to a USB memory stick and bring into their vehicle for installation through SYNC’s USB port.

Fuller Ford’s friendly sales and service staff can help you with all of your Ford SYNC questions. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check us out on the web at



Ford’s World-First Rear Inflatable Seat Belts Earn Popular Mechanics Breakthrough Award

October 28, 2011

ford seatbelt

What do Ford’s latest safety innovation and director/filmmaker James Cameron have in common? Both are about to receive a prestigious technology award from Popular Mechanics.

Ford’s innovative, industry-first rear inflatable seat belts have been named a Breakthrough Product Award winner by Popular Mechanics, part of the magazine’s seventh annual Breakthrough Awards.

Lead developer Srini Sundararajan will accept the prestigious honor at a ceremony tonight in New York City. The development of the technology was a team effort, Sundararajan says, and he’s proud that effort is being recognized.

“Ford’s goal is to develop innovative safety technologies that give our customers more peace of mind, so it is a great honor to receive the Breakthrough Technology Award,” says Sundararajan, safety technical leader for Ford Research and Innovation. “I thank Popular Mechanics for recognizing the contributions of a number of dedicated engineers from Ford.”

The rear inflatable seat belts are designed to provide additional protection for rear seat occupants. They combine the attributes of traditional seat belts and airbags to help provide an added level of crash safety protection for rear seat occupants. To view animation of the inflatable rear seat belt, click here.

The advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries. Ford introduced the inflatable rear seat belts in the 2011 Explorer, bolstering the Explorer’s already extensive suite of safety innovations. The vehicle already has seen strong demand from customers for its safety and driver-assist technologies.

Early data showed approximately 40 percent of Explorer buyers are parents who are ordering the rear inflatable belts.

The rear inflatable seat belt technology will be introduced in more vehicles globally.

World-changing innovations

Ford is traveling in fine company. The Popular Mechanics Breakthrough Awards are given in two categories: innovators, whose inventions will make the world smarter, safer and more efficient in the years to come; and products, which are setting benchmarks in design and engineering today.

Other winning products include smog-eating tile, a light bulb rated to burn for 25,000 hours, and a telescope equipped with built-in tracking cameras and a database of more than 4,000 heavenly objects so sighting stars takes less than three minutes.

Winning innovators include film director Cameron, who is being honored for his pioneering work in CGI for building the world’s most advanced 3D camera.

In selecting the candidates and winners of the 2011 Breakthrough Awards, the editors of Popular Mechanics canvassed a wide range of experts to come up with a list of worthy innovators, and then consulted dozens of past Breakthrough Award winners in fields ranging from aerospace and robotics to medicine and energy.

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered.  Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati.  Come in today to see Ford’s entire line of fuel efficient vehicles. Or, check out Fuller Ford’s inventory at

Buy More Truck. Pay Less Tax.

October 6, 2011

Just like our business, your business started with an idea and a plan. Every day you make critical decisions that build on your plan. You face new competition, rising costs and regulatory challenges. This means, that every decision you make, will have a more immediate impact on your success.

Economic Stimulus Acts – A Brief Background

On February 13, 2008 President Bush signed H.R. 5140, otherwise known as the ‘Economic Stimulus Act of 2008’. Through this act, IRS Section 179 deduction limits were increased from $125,000 to $250,000.

The fifth and most recent version is H.R. 4853, also known as the ‘Tax Relief Act of 2010’. This version expanded the IRS Section 179 limits to $500,000 and included a provision that allows a business to take a tax depreciation deduction equal to 100% of the cost of new equipment. The increased Section 179 limit has been extended through tax years beginning on or before December 31, 2011. The 100% depreciation deduction is available on equipment bought before December 31, 2011.

For 2012, all indications are that the allowable Section 179 deduction will drop back down to the pre-2007 $25,000 level and the bonus depreciation deduction will be reduced to 50% of the cost of new equipment.

Eligible New Equipment Purchases

Computers, machinery, office furniture and business vehicles with a gross vehicle weight rating over 6,000 pounds qualify for the deductions. This means, you could purchase a qualified new Ford F-150, Super Duty® or Econoline and depreciate 100% of that purchase on your 2011 tax return!


We have some of our best incentives during our “Truck Event” and many of our incentives are protected with an order. Don’t wait until the last week of December to find out that we don’t have the exact truck you want.


Individual tax situations may vary. Federal rules and tax guidelines are subject to change. You should consult your Tax Advisor for complete rules applicable to your transaction.

The attached Q&A will help you with your plan.


Q. What is a gross vehicle weight rating (GVWR)?

A. GVWR is the manufacturers rating of maximum weight of the vehicle when fully loaded with people and cargo.

Q. Are all trucks eligible?

A. No. All full-size pickups are not eligible for the full Section 179 deduction. In the Ford line up, the F-150 (over 6’ bed), F-250, F-350, F-450 and Econoline cargo van are fully eligible for the 179 deduction. All trucks that have a GVWR of at least 6,000 lbs are eligible for the 100% depreciation deduction.

Q. We want the benefits of IRS 179 yet we don’t want to use the cash and we don’t want to reduce our available credit. Does Ford offer any financing options that will help us?

A. Yes. Whether you need 1 or 100 commercial vehicles, Ford Credit can help you get them quickly and easily with a Commercial Line of Credit (CLOC). Once you establish a CLOC with Ford Credit, you can acquire additional vehicles whenever you need to – just sign and drive.

Q. For our business, we need to modify our vehicles. Are the modifications eligible?

A. Yes. As long as the modifications are included in the complete purchase price. Additionally, we offer various ‘up fit’ discounts for vehicle modifications. See your Local Ford Dealer.

Q. Are extended warranties or pre-paid maintenance programs eligible?

A. Yes. They must be included in the total purchase price. In fact, the Ford Extended Service plan offers various combinations and coverage for commercial use.

Q. Are certified pre-owned or used vehicles eligible for the IRS 179 deduction?

A. Both new and used vehicles are eligible for the Section 179 deduction, but not for the 100% depreciation deduction.

Q. Why should we think about this now don’t we have until December?

A. Our inventories are limited and we anticipate that in late December our ground stock may be impacted by IRS 179. Additionally, we are now in our annual truck sales event. This means that we now have some of our best incentives. Many of those incentives are protected when accompanied by an order.

Q. 2011 was a challenging year for our business; we don’t expect to see enough in profits. Can we carry over the depreciations benefits into future years?

A. The Section 179 deduction is limited to taxable income during the year. You cannot elect to take the deduction if you do not have taxable income. The 100% depreciation deduction can be taken even if you do not have taxable income. The tax loss that is created by the 100% depreciation may be able to be carried over into future years depending on your company’s tax situation. The loss may also be able to be carried back to prior tax years in order to get a refund of taxes that were previously paid.

As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes ALL Ford commercial trucks! Fuller Ford is the Cincinnati Tri-State Region’s commercial truck leader. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati.  Check out our entire commercial truck inventory at


%d bloggers like this: