New Ford Taurus – Even Smarter

April 26, 2011

Ford’s new flagship sedan is set to debut with an array of safety, infotainment and fuel-saving technologies even more expensive sedans can’t match.

“Taurus already brings an arsenal of class-exclusive technologies that no other competitor can match,” said Chief Program Engineer Bill Gubing. “Our team understands how important it is to continue expanding our technology offerings to keep the next Taurus and its customers at the top of their respective games.”

Just as the new Taurus leverages technology to deliver best-in-class fuel economy and performance, elevate driving dynamics and maintain its safety legacy, Ford’s flagship sedan also raises the technology bar. Adding unique new features like MyFord Touch™ powered by SYNC®, active park assist and HD Radio™ to exclusive offerings like heated and cooled first-row multicontour seats with Active Motion™ and EcoBoost™ engine availabilities keeps Taurus a rolling showcase of technology leadership.

“For full-size sedan buyers in general and customers choosing the completely reinvented Taurus in particular, technology is a key purchase motivator,” said Taurus Marketing Manager Pei-Wen Hsu. “Expanded technologies are central to continuous Taurus improvement.”



Across model series, Taurus offers a compelling package of standard and available technologies to increase customer convenience by making their lives easier. These technologies include:

•Keyless entry, with an integrated key head transmitter and a SecuriCode™ keyless entry transmitter

•Easy Fuel® (capless fuel filler)

•MyKey® owner control feature. Limits top speed and audio volume, and prevents disengagement of vehicle stability controls and blocked audio content access

•Auto-dimming rearview mirror

•Auto-dimming driver’s sideview mirror

•First-row dome/map lighting and second-row reading lights

•Remote start

•SYNC voice-controlled communications and entertainment system

•Ambient lighting

•One-touch power window controls

•Intelligent Access with push-button start

•Reverse sensing system

•Rear view camera

•Active park assist

•Adaptive cruise control and collision warning with brake support



Taurus technologies and features make the driver and passengers more comfortable and help to reduce fatigue. Available Taurus comfort technologies include:

•New heated steering wheel

•Heated and cooled leather-trimmed first-row seats

•Class-exclusive multicontour seats with Active Motion with massage action to help reduce driver and passenger fatigue

•10-way power first-row seat controls, with memory

•Dual-zone electronic automatic temperature control

•Adjustable pedals with memory

•Folding center armrest in second-row seat

•60/40 fold-flat rear seat

•Power tilt/telescoping steering column

•Particulate air filter

•Power rear sunshade

•Branded floor mats



Taurus also offers a variety of connectivity options to access audio entertainment media, stay connected with family, friends and business contacts, and obtain directions and access information. These available connectivity features include:

•Standard MyFord Touch driver connect technology with 4.2-inch center stack screen with two supplemental screens within the instrument cluster

•Available MyFord Touch with 8-inch screen in center stack

•SYNC voice-activated entertainment and communications system, with traffic, turn-by-turn directions and information

•Universal garage door opener

•SIRIUS® Satellite Radio

•Sony® Audio System


The new Ford Taurus will be built at Ford’s Chicago Assembly Plant.

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory of Ford Tauruses at




MyFord Touch Classes Offered at Fuller Ford

April 22, 2011


SYNC® with MyFord Touch is the breakthrough driver-connect technology that is redefining the way customers connect and interact with their vehicle.

The system features clear, colorful LCD screens, 5-way steering wheel-mounted controls and a host of voice commands that allow drivers to be connected while keeping their eyes on the road. Because not all drivers are alike, MyFord Touch features controls that let drivers personalize and tailor settings to suit their needs.

Fuller Ford offers MyFord Touch classes the second Saturday of every month. The class is designed to help owners that have this feature on their vehicles become both familiar and comfortable with all that SYNC has to offer. The class covers MyFord Touch capabilities such as:

  • Directions
  • Traffic
  • Phone
  • Music
  • Weather
  • Vehicle Health Report

The class will also demonstrate how to pair your phone with the SYNC system. More importantly, we will troubleshoot any problems that you may be experiencing with your system. For more information on Fuller Ford’s MyFord Touch classes, call Chuck Bryant at (513) 352-5800 x 57.

SYNC with MyFord Touch is available on Ford Edge, Explorer, and the 2012 Focus. While there are differences between the systems, they do function similarly and offer similar benefits. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check us out on the web at

MOVING HOME FROM COLLEGE? Fuller Ford has Penske Student Discounts

April 19, 2011

Are you a college student ready to graduate or just moving home for the summer? Fuller Ford offers onsite Penske Rental.

Fuller Ford is less than a mile from downtown Cincinnati- making us central to most campuses.  Located just off I-75 at the Freeman Avenue Exit, Fuller Ford is just minutes from Downtown Cincinnati and central to I- 75, I-71, and I-471. We are convenient to Western Hills, Covington, Hyde Park, Clifton, Ft Thomas, Ft Mitchell and most other Cincinnati and Northern Kentucky neighborhoods.

Penske Trucks are available for both commercial and personal rentals.  Penske rents everything from panel vans to 26′ trucks.  Our vehicles are equipped with air conditioning, AM/FM radio, cargo tie rails and a rear roll up door. Our 16′, 22′, and 26′ have professional grade loading ramps to make lifting safer and easier.

Whether you attend University of Cincinnati, Xavier University, Northern Kentucky University, Thomas More College, College of Mount St Joseph– or another area college, Fuller Ford has the truck you need and offers a student discount to all college students. Call Mike Simpson at (513) 621-3153 for more details on our college discount.

Are you the parent of a student attending an out-of-town college like Miami University, Ohio State University, Ohio University, University of Kentucky, University of Louisville, or Indiana University and need to pick up your son or daughter and all of their belongings from school? We can help you too!

In addition to the college discount that we offer, you can save an additional 10% if you make your reservations online through the button on our penske page:


1. Mark all boxes clearly with their contents.

2. Pack all fragile items in separate box/boxes. Use your T-shirt collection, or bath towels to help pad and protect items.

3. Pack and mark items that you only use during the school year (such as dorm furniture and small appliances), in separate boxes that can be easily stored away in your parent’s garage or basement for the summer.

4. Driving more than one day to get home? Pack a separate overnight bag for your hotel stay.

5. Consider sharing a truck with a friend that lives in your town or a town nearby- you can share the gas costs and the drive time.

For truck rental and moving supplies visit our Penske page at

Ford Power Stroke V8’s Advanced Combustion System

April 15, 2011

More power and higher fuel economy? Traditionally, you don’t achieve both when you design a new engine.

But Ford powertrain engineers have been rewriting the book on engine design lately, increasing power and fuel economy with each new engine.

A case in point is the new 6.7-liter Power Stroke® diesel V8 offered in the F-Series Super Duty pickup.

When Ford Motor Company engineer Joshua Styron, Ph.D., began work on the combustion system of the new 6.7-liter Power Stroke engine, he believed that careful attention to the design of the pistons plus precise placement of the fuel injectors and glow plugs could result in an engine that delivered more power, higher fuel economy and lower emissions than the engine it was replacing.

He was right.

The 6.7-liter Power Stroke, the first-ever Ford-designed, Ford-engineered and Ford-built diesel heavy-duty pickup engine, is rated at 400 horsepower and 800 lb.-ft. of torque, up from the previous Power Stroke’s 350 horsepower and 650 lb.-ft.

The new engine generates this class-leading power while delivering an impressive 20 percent fuel economy gain over its predecessor, making the Ford Super Duty best in class for fuel economy among heavy-duty pickups.

This week at the SAE World Congress, Styron presents a technical paper detailing how he and his team worked to develop and test the super-efficient combustion system – pistons, fuel injectors and glow plugs – for Ford’s award-winning new Power Stroke diesel V8.

At this year’s Congress, Ford engineers are presenting no fewer than 38 papers during the three-day conference, covering a range of topics including engine design, fuel economy, safety, lighting and aerodynamics.


Because the Ford Super Duty is a work truck designed to haul heavy loads, horsepower and torque had to be the top priority for the new Power Stroke V8 diesel.

Styron said the engineering brief for the 6.7-liter stressed performance. “Four hundred horsepower was the target. Early in the development program, fuel economy was viewed as much less important to this customer than power and torque,” Styron said. “But we believed we could deliver a good combination of both — 400 horsepower along with fuel economy that was not only significantly better than the old 6.4, but higher than our competitors’ engines, too.”

Making fuel economy a priority on the new Power Stroke was the right move. With oil selling for more than $100 per barrel and diesel fuel at more than $4 a gallon in most parts of the country, Ford Super Duty customers will save money every time they fill up.

The pressure on the Power Stroke engine design team was immense. The outgoing 6.4-liter Power Stroke was nearing the end of its run in the Super Duty and Ford engineers knew improvements were on the way from competitive diesels in General Motors and Dodge trucks. Added to that, emissions requirements were tightening for the 2010 model year. So, attention to detail around the combustion system would be the key to delivering a better engine by every standard of measurement.


“To deliver class-leading fuel economy and refinement as well as lower emissions, the combustion system had to make the best use of the limited supply of fresh air entering the engine,” said Styron. “Combustion systems with the best air utilization extract the most heat from the fuel, produce less soot and NOx, and minimize the energy required to pump fresh air into the engine.”

Styron and his team used computer simulations to evaluate piston bowl shapes, precise placement of the fuel spray within the combustion chamber, glow plug positioning and other factors. Following consultations with diesel engine experts at Ford’s Dunton Technical Center in Great Britain and the Ford Research Lab in Aachen, Germany, Styron’s team built two single-cylinder prototype engines. A comprehensive test plan was developed to optimize each layout and finally choose the one best performer.

The winning design features a chamfered re-entrant bowl, fine-tuned injector targeting and optimum air swirl that is matched to a super-efficient spray pattern.

“This design provides the best mixing of fuel and air in a heavy duty truck engine,” said Styron. When the first running prototypes of the 6.7-liter Power Stroke were built, the combustion chamber design was exactly the same as the one chosen from the single-cylinder test engine.

“The combustion system is really the heart of the engine. It determines the engine’s ability to use air,” added Styron. “Get it wrong, and you end up with poor fuel economy and higher emissions. The fact that we got the answer right saved us time and money. The end result is that Ford Super Duty customers now have the most powerful and fuel efficient diesel pickup engine money can buy.”

As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the entire Super Duty line-up! Fuller Ford is the Cincinnati Tri-State Region’s truck leader. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Fuller Ford can help you with all your Super Duty needs! Check out our entire inventory at




Ford Engines Are Getting Smaller, While Fuel Economy and Horsepower Are Growing

April 12, 2011

Ford is leading the way in the transformation of the automobile engine around the world.

For most of Ford’s 107 years, engineers have answered the call for higher horsepower and more torque with larger, heavier and thirstier engines. But the company’s 2006 commitment to lead or be among the leaders in fuel economy in every sales segment has changed the way Ford designs its engines.

The advanced technologies adopted and enhanced by Ford’s engine development team – EcoBoost™, twin independent variable camshaft timing (Ti-VCT) and direct injection, for example – have made the old saying “There’s no replacement for displacement” as obsolete as the carburetor.

 For consumers, horsepower per liter is as important as the speed of an Internet connection – the higher the number, the better the performance.

 Two of America’s favorite vehicles, the Ford Mustang and Ford F-Series, now provide the most dramatic examples of how that is not the case, and how new, smaller-displacement engines are delivering levels of performance that in the past could only be obtained with much larger engines.

 •The optional 6.8-liter V10 engine in the 2011 F-Series Super Duty is rated at 362 horsepower and 457 lb.-ft. of torque. F-150’s EcoBoost 3.5-liter engine – with about half the displacement – delivers 365 horsepower and a comparable 420 lb.-ft. of torque. The horsepower per liter of the V10 is 53.23 compared with more than 104 for the 3.5-liter

•The 2011 Mustang coupe has a 3.7-liter V6 engine rated at 305 horsepower and delivers as much as 31 mpg highway, according to the 2011 EPA Fuel Economy Guide. The 3.7-liter replaced a 210-horsepower 4.0-liter V6 that was EPA-rated at 26 mpg highway. The 2011 Mustang Coupe is the first car in history to have a 300-plus-horsepower engine rated at 30 mpg or more. It also delivers 0-to-60 times of around six seconds

These new engines are part of nine all-new or significantly revamped engines Ford began launching in 2010. And they are helping make the 2011 Ford and Lincoln lineup the most fuel efficient in the company’s 107-year history.

Ford and Lincoln showrooms today are filled with an industry-best dozen vehicles that lead or are among the leaders in their sales segments for fuel economy. Four vehicles carry an EPA-certified rating of 40 mpg or higher, also best in the industry.

“From Fiesta to Super Duty, Ford has invested a record amount in new engines, transmissions and cutting-edge technologies to meet our commitment to lead or be among the leaders in fuel economy in every segment in which we compete,” said Joe Bakaj, Ford vice president of powertrain engineering.

“Though we have made great strides, our work in improving fuel economy is not done and never will be. We have to deliver a fuel economy gain of about 10 percent every three years from now on. Expect further improvements to our EcoBoost system, three-cylinder engines and our Auto Start-Stop system launched now in Europe and soon to be installed in North American vehicles,” he added.


The next smaller but more powerful engines coming from Ford are two new four-cylinder EcoBoost engines already proving popular in Europe. First up is the new 2.0-liter EcoBoost four-cylinder slated for later this year in Edge and the all-new Explorer. Then comes a frugal 1.6-liter EcoBoost engine for the C-MAX multi-activity vehicle.

In the 2010 Explorer, the smallest engine available was a 4.0-liter V6 rated at 210 horsepower and 250 lb.-ft. of torque. In the all-new Explorer, the 2.0-liter Ford EcoBoost engine will be the smallest engine, yet it delivers 237 horsepower – 27 more than the old engine – and about the same torque, 245 lb.-ft. The 2.0-liter Explorer is projected to deliver best-in-class fuel economy.

“The 2012 Ford Explorer with EcoBoost is going to mark a new era in smaller-displacement SUVs, offering more power than the previous 4.0-liter V6 with a really remarkable improvement in fuel economy,” said Greg Johnson, manager of North American power packs. “Similarly, Edge with EcoBoost and C-MAX with the EcoBoost 1.6 will both serve to redefine customers’ opinions about smaller-displacement engines.”

Although the Ford EcoBoost 2.0-liter is the smallest engine ever offered in Explorer – and the first four-cylinder – drivers likely will not notice the two fewer cylinders. “It’s got the efficiency of a small gasoline I-4 when cruising,” explains Johnson, “because that’s fundamentally what it is. But when you need that extra muscle for passing or accelerating, the turbocharger provides a diesel-like reserve of torque without the drawbacks – like higher weight, slower engine speeds and, at least in the States, higher fuel cost – of a diesel engine.”

For most consumers, all it takes is a test drive to convince them smaller engines can deliver the goods.

“Most everyone who has driven the EcoBoost F-150 has been converted,” explains Jim Mazuchowski, Ford V6 engine manager. “Once our customers move past the idea of ‘only’ having six cylinders, and begin to think of our EcoBoost V6 as a gas-powered engine with diesel-type capability and characteristics, the excitement begins to build. Twin turbochargers and direct injection give the EcoBoost F-150 the broad, flat torque curve that makes towing with a diesel so effortless – and hard acceleration so much fun.”

Fuller Ford can help you find the most fuel efficient vehicle to fit your individual needs. As always, Fuller Ford offers lifetime free oil changes on all new vehicle purchases – in stock or factory ordered. whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Come in today to see Ford’s entire line of fuel efficient vehicles. Or, check out our inventory at


From Fiesta to F-Series, Consumers See Growing Value in Ford’s Fuel-Efficient Lineup

April 8, 2011

Consumer demand for Ford’s fuel-efficient vehicles continues to grow as March sales increased 19 percent versus a year ago. Year-to-date, Ford sales totaled 496,720, up 16 percent.

“With gasoline prices eclipsing $3.50 a gallon, consumers are placing a high priority on fuel efficiency in every size and kind of vehicle,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Customers are rewarding Ford for our investment in new products as well as more efficient engines and transmissions, which save them money at the pump whether they drive Fiestas or F-Series trucks.”

Ford offers 12 vehicles that lead their sales segments in fuel economy, including four vehicles with EPA certified 40 mpg or higher fuel economy ratings – a claim no other full-line automaker can match.


Ford’s new Fiesta set a record in March as monthly sales reached 9,787, up 56 percent from February. Fiesta’s retail share of its segment has increased every month since it was introduced last summer, and Los Angeles continues to be the No. 1 sales region for Fiesta.

Fusion also set a new record with sales of 27,566, up 21 percent versus a year ago.

The Ford Mustang (up 47 percent) also posted higher sales than a year ago.

Total Focus sales were lower than a year ago (down 12 percent) as the all-new model is just starting to arrive at Ford dealers, but the nameplate’s retail sales were up 16 percent.


Sales of Ford’s utility vehicles were paced by the all-new Ford Explorer, which had its best sales month since June 2007. Explorer sales totaled 12,482, up 111 percent, making the new Explorer Ford’s fastest-turning vehicle in the showroom for a third straight month.

Explorer’s class-leading EPA estimated highway fuel economy of 25 mpg is attracting owners of other makes. Its current conquest rate is 43 percent.

The Escape set a new March sales record – and its second best month overall – with sales of 23,975, up 25 percent versus a year ago. Sales of the new Ford Edge (up 21 percent) were higher as were sales of the Ford Expedition (up 40 percent).


Strong sales to commercial fleet customers as well as higher sales to retail customers powered Ford truck sales growth in March. Sales of Ford’s F-Series truck totaled 53,272, up 25 percent versus a year ago.

In January, Ford launched the 2011 F-150 with four all-new powertrains including two V6s – a 3.7-liter and a 3.5-liter EcoBoost. In March, V6-equipped F150s accounted for 37 percent of all 2011 F-150 retail sales.

“The No. 1 unmet need for full-size pickup truck owners has been fuel economy,” said Doug Scott, Truck Group marketing manager. “The good news is the 2011 Ford F-150 has best-in-class fuel economy, best-in-class capability and power, plus more powertrain choices to suit customers’ different needs.”

Ford’s commercial vehicles also posted strong year-to-year increases. Econoline sales totaled 11,827 (up 13 percent) and Transit Connect sales were 2,690 (up 47 percent).


In March, total sales were 212,777, up 19 percent. Retail sales were up 14 percent and fleet sales were up 29 percent (commercial was up 50 percent, government was up 33 percent and daily rental was up 13 percent).

In the first quarter, total sales were 496,720, up 16 percent. Retail sales were up 20 percent and fleet sales were up 8 percent (commercial was up 34 percent, government was up 11 percent, and daily rental was down 8 percent).

Two independent market research studies cited the growing strength of the Ford brand in March. Ford was named the most considered auto brand among new-car shoppers in Kelley Blue Books’ Market Intelligence Brand Watch study, and Ford was named top full-line automotive brand in the 2011 Harris Poll EquiTrend study.

“Our newest products are helping Ford to connect with customers beyond our traditional geographic areas of strength,” said Czubay. “In the first quarter, our largest retail sales increases were on the west coast and in the northeast with major contributions from the Fiesta and Edge. We believe the new Focus and Explorer will help us to achieve further growth in these and other key markets as even more customers look for fuel-efficient, high-quality vehicles with technology they truly value.”

Fuller Ford can help you find the most fuel efficient vehicle to fit your individual needs. As always, Fuller Ford offers lifetime free oil changes on all new vehicle purchases – in stock or factory ordered. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Come in today to see Ford’s entire line of fuel efficient vehicles. Or, check out our inventory at





Fuller Ford Participates in 2011 Reds Opening Day Parade

April 5, 2011

Fuller Ford’s very own, Mark Spuzzillo, escorted Reds pitchers, Travis Wood and Mike Leake, in this year’s 2011 Opening Day Parade. The Reds pitching duo rode in style in the back of a red 2011 Ford Mustang convertible. Fuller Ford has been a long time participant in the Reds Opening Day Parade. Over the years, Fuller Ford’s parade entries have ranged from convertibles to pick-up trucks to dump trucks. Fuller has had the privilege to escort many current and former Cincinnati Reds greats such as Johnny Bench and Dave Parker. In years past parades, Fuller has also escorted the likes of former UC, and current Notre Dame football coach, Brian Kelly and hometown singer, Nick Lachey’s Choir. 

Before the parade, many of this year’s parade participants met at Fuller Ford. Members of the F-100 Club gathered their classic Ford trucks at Fuller Ford before heading off to the parade. The Official Pace Car of the Kentucky Speedway made an appearance too.

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