January 25, 2011

new model ford focus

The exciting all-new Ford Focus brings a dynamic and innovative style to the small-car segment with a stylish four-door sedan and a sporty new five-door hatchback.

Expressive exterior and interior design is the core appeal of the new Focus, taking Ford’s acclaimed kinetic design language to the next level and providing customers with a rewarding ownership experience.

Drivers will appreciate the sporty driving environment and superior craftsmanship, while enjoying the comfort and practicality of the cabin, a well-known feature of the Focus.

“We set out to make the new Focus great to sit in and great to drive, and its distinctive and dynamic design sends a clear message about the vehicle’s undoubted driver appeal,” said Martin Smith, Ford of Europe executive design director. “With its sleek exterior and stylish, sporty interior, the new Ford Focus is a vehicle customers will be proud to have in their driveways.”

Sleek and dynamic exterior design

Ford Focus five-door hatchback and four-door sedan share a sporty and dynamic character, developing the kinetic design theme that has contributed to the growing popularity of the company’s portfolio.

With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the new Focus clearly communicates the rewarding driving experience customers will experience when they take the wheel and drive.

The sporty five-door hatchback and sleek four-door sedan Focus models have been carefully developed to have their own distinctive appeal. Both body styles have their own clear identity and unique rear-end treatment, while sharing the same sporting front-end appearance with the dynamic new interpretation of Ford’s signature lower trapezoidal grille.

Distinctive, driver-focused interior

The dynamic quality of the exterior is reinforced by the distinctive design of the cabin. The new Focus has a contemporary, cockpit-style interior with the stylish center console wrapped around the driver, providing outstanding access to the vehicle’s major controls and display panels.

A key element of the interior is the quality of craftsmanship. The cabin’s bold and contemporary graphics, the sculpted shape of the soft-touch instrument panel and choice of superior trim materials all help to give occupants the feeling of a premium-class car.

The dynamic nature of the interior is reflected in sophisticated, contemporary color combinations, providing a harmonious environment that is both stylish and original. Authentic chrome surfaces and high-gloss finishes provide passengers with visual and tactile highlights, while emphasizing the premium quality of the cabin.

“We have designed an interior that fits the driver like a glove,” said Smith. “The stylish cockpit and premium materials ensure the Focus cabin is truly a special place to be.”

Sporty appeal with Focus practicality

The Focus interior combines a sporting driving environment with the comfort and practicality that customers will appreciate.

In addition to the ergonomically optimized cockpit layout, the new Focus includes a host of features to make life behind the wheel enjoyable. These include a completely new front-seat design, offering significantly better support, ample interior stowage with larger cupholders and door bins front and rear, and flexible 60/40 folding rear seats that can further extend the generous luggage compartment.

The interior design was refined using Ford’s advanced 3D Computer Aided Virtual Engineering (CAVE) system. The CAVE creates a virtual, full-sized interior of a car; issues such as cockpit layout, seating position, visibility and even reflections on the instrument panel could be tested and optimized during the early design stages.

Fuller Ford is expecting the new Focus to arrive sometime around the middle of the year. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Come in today to see Ford’s entire line of fuel efficient vehicles. Or, check out our inventory at www.fullerisford.com.




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