Ford Fiesta Earns 2010 Top Safety Pick

The Institute for Highway Safety just awarded the Ford Fiesta  its top safety pick. The Fiesta is the first mini-car to be awarded this honor since the introduction of a new roof strength test. Fiesta received the rating of “good” in every crash test that the sedan and hatchback underwent. Ford now has more Top Safety Picks than any other automaker, with eight vehicles taking home top honors.

The Fiesta’s high level of safety can be attributed to its extensive use of high-strength steels, Trinity front crash structure, and the most airbags in its car segment. Ford has gone as far as including a driver’s knee airbag on the Fiesta to help reduce lower leg injuries in the event of a frontal collision. The knee airbag is exclusive to the Fiesta and won’t be found in Honda Fit, Nissan Versa, or Toyota Yaris. The Fiesta features standard electronic stability control. Additionally, the Fiesta has an energy-absorbing body structure designed to redirect crash forces away from the passenger compartment. More than half of the all new Ford Fiesta’s body structure utilizes these high-strength steels in its floor structure, front rails, beams, and in its integrated body reinforcement ring, thereby offering even more protection for occupants in side impact crashes.

Fiesta’s Passenger Occupant Detection System (PODS) sensors detect occupant weight and seat belt status to optimize the force of deployment. Also available on Ford Fiesta is AdvanceTrac with ESC (electronic stability control), which uses sensors to detect and measure side-to-side skidding conditions, by monitoring speed, throttle position and steering wheel angle.

As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the Ford Fiesta! Fuller Ford offers free shuttle service to all Service and Body Shop customers. The shuttle will pick-up or drop-off anywhere in the Downtown Cincinnati, Covington, or Newport areas. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Come in today to see the all new 2011 Ford Fiesta. Or, order your Fiesta at

For additional information on the 2011 Fiesta, check out these past stories:


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