2011 Ford Fiesta: Safety and Security

June 30, 2010

The all new 2011 Fiesta is big on safety, offering a host of accident avoidance and occupant protection features to help keep drivers and passengers safe. Here’s a quick overview of some key Fiesta safety and security features.

SEVEN STANDARD AIRBAGS

Fiesta comes with seven standard airbags, including:

  • Driver knee – Located under the instrument panel, the class-exclusive driver knee airbag works along with the driver’s front airbag to help reduce injury to legs. When the driver’s airbag deploys in a collision, the knee airbag deploys from under the instrument panel
  • Front, dual-stage – Deploy high or low output, or not at all, depending on the severity of the frontal crash to make sure the appropriate level of airbag pressure is used
  • Front-seat side – Side-impact airbags help protect front-seat occupants in certain side collisions. The airbags deploy from the sides of the front seatbacks to help protect occupants’ chest.
  • Side curtain – Combined with the front-seat side airbags, the side curtain airbags help provide protection for both head and chest in certain side-impact collisions for all outboard seating positions. These airbags are designed to slide between the glass and the occupant as it inflates

STRUCTURAL SAFETY

More than 50 percent of the Fiesta body structure is made from ultra-high-strength, lightweight boron steel, which helps protect occupant safety zones

SECURILOCK PASSIVE ANTI-THEFT SYSTEM

This system enhances Fiesta security by using an electronically coded ignition key (with billions of possible codes) designed to help prevent the engine from being started unless a coded key programmed to the vehicle is used.

PERSONAL SAFETY SYSTEM

The Ford Personal Safety System tailors airbag usage to the severity of the crash, driver and passenger safety belt use, driver’s seat position and passenger classification. System components include:

  • Dual-state driver and front passenger airbags
  • Electronic front crash severity sensor
  • Driver’s-seat position sensor
  • Front outboard safety belt usage sensor
  • Restraint Control Module
  • Front outboard safety belt energy management retractors
  • Front outboard safety belt pretensioners
  • “Smart” Front Passenger Sensing System

TIRE PRESSURE MONITORING SYSTEM (TPMS)

  • This accident-avoidance feature is a sensor-based system that alerts the driver to significant under inflation in any of the tires, excluding the spare
  • Pressure sensors in the tires detect actual tire pressure and activate a warning light in the vehicle’s instrument cluster when a tire is significantly underinflated

SOS POST CRASH ALERT SYSTEM

This system helps give Fiesta drivers added peace of mind by automatically:

  • Activating the hazard flashers and sounding the horn after a crash in which the airbags deploy. This can help make the vehicle easier to locate if the accident happens off the roadway

ADVANCETRAC ELECTRONIC STABILITY CONTROL

AdvanceTrac helps the driver maintain vehicle stability in adverse driving situations or when making evasive maneuvers on slippery pavement.

  • Monitors vehicle’s cornering behavior with steering angle, lateral acceleration and yaw rate sensors, and automatically makes braking and throttle adjustments to match vehicle’s direction to the driver’s intention using Anti-lock Braking System (ABS) and Traction Control components
  • AdvanceTrac automatically activates whenever the vehicle is started, but may be turned off for certain situations such as when “rocking” a vehicle stuck in mud or snow

TRACTION CONTROL

Included with AdvanceTrac, Fiesta also comes standard with Traction Control, which uses a combination of brake and/or engine control to maximize available traction on slippery or loose driving surfaces at any speed.

911 ASSIST

This safety feature is part of SYNC and assists occupants in placing a 911 call in certain vehicle crashes by using a properly paired mobile phone inside the vehicle.

  • SYNC can use a properly paired mobile phone to place the 911 call
  • Occupants can cancel the call by pressing and holding the phone button on the steering wheel, or by confirming the cancellation message on the Navigation System screen
  • Connects to a 911 operator informing them of the accident
  • Opens the SYNC microphone to allow vehicle occupants to communicate hands-free with the 911 operator

Fuller Ford looks forward to the arrival of the all new 2011 Ford Fiesta this summer. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the Ford Fiesta! Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Fuller can customize your Fiesta to your style. Order your Fiesta today at http://www.fullerisford.com/2011-fiesta.aspx.


Ford Leads American Automaker Resurgance In Quality

June 26, 2010

Ford Motor Company just erased any doubt regarding quality in the American auto industry. J.D. Power and Associates’ 2010 Initial Quality Study (IQS) was just released and revealed that domestic brands, as a whole, can boast of higher initial quality than their foreign counterparts for the first time in the study’s 24-year history. Ford Motor Company led the resurgence.

Ford positioned it’s self for the resurgence by making sound decisions before the current economic downturn hit. The hiring of CEO, Alan Mulally, was a pivotal move for Ford. He was able to cut costs, put money in the bank and avoid taking a government bailout, unlike the other American automakers. This in turn gave Mr. Mulally the money needed to not only restructure the company, but to develop better automobiles like the Fusion and Taurus.

Ford’s gamble has paid off, as it is now the highest-ranked mass-market automaker in initial quality.  For the first time ever, Ford moved into the list of top five brands in overall quality. Additionally, Ford has 12 models that rank within the top three in their respective IQS segments, which is more than any other carmaker in the J.D. Power and Associates study. Of these 12 models, Ford captured top honors in three segments with the Focus, Mustang, and Taurus. No other automaker can claim more than two of the study’s top honors.

“Domestic automakers have made impressive strides in steadily improving vehicle quality, particularly since 2007, “ says David Sargent, vice president of global vehicle research at J.D. Power and Associates. Sargent goes on to say that despite these great strides in vehicle quality, the consumer perception of the American auto has not yet caught up to reality. “Achieving quality comparability is the first half of the battle; convincing consumers – particularly import buyers – that they have done this is the second half.” Ford Motor Company continues to crank out vehicles that are high on quality, style, and fuel efficiency. It won’t be long before the hearts and minds of these consumers are converted considering all of the accolades that keep pouring in for Ford. Earlier this year, the 2010 Fusion was named Motor Trend Car of the Year. The Transit Connect was named 2010 North American Truck of the Year (see more stories on the Transit Connect ). The 2011 Fiesta was named MSN’s number one car under $15,000 (see MSN Fiesta story).

Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory of quality Ford vehicles at www.fullerisford.com.


Fiesta: Comfort and Convenience

June 24, 2010

The 2011 Fiesta is a compact vehicle with full-size accommodations for five. The cockpit design offers plenty of storage, with controls and switches within easy reach. Fiesta offers a wide range of available smart technology features that help make “getting there” more than half the fun (see what else fiesta has to offer).

ITELLIGENT ACCESS WITH PUSH-BUTTON START

No more fumbling with the key! Now you can get this feature, which enables drivers to enter Fiesta with one touch and then start the vehicle without ever taking the key out of their pocket.

The system senses when the Intelligent Access Key is in range of the door and allows access to the vehicle with a touch of the black button on the front door handle

The Fiesta’s trunk or hatch can be opened without using the key by depressing the switch located above the license plate when the Intelligent Access Key is in range

INTEGRATED SPOTTER MIRRORS

Class-exclusive (subcompact cars) integrated spotter mirrors smartly integrate secondary convex spotter mirrors to help keep Fiesta drivers aware of vehicles entering their “blind zone”.

HEATED SEATS

Fiesta offers features typically found on more expensive vehicles. One example is class-exclusive available leather seating surfaces and heated front seat cushions.

EASY FUEL CAPLESS FUEL FILLER

Industry- and class-exclusive Easy Fuel eliminates the need for a fuel filler cap and helps make fill-ups easier. A rubber seal on the fuel filler door helps keep dirt from entering Fiesta’s Easy Fuel filler opening.

CLASS-LEADING CONNECTIVITY

SYNC – Ford and Microsoft have teamed up to develop SYNC. This Ford-exclusive technology will change the way Fiesta customers use their digital media and Bluetooth wireless technology enabled mobile phones. SYNC allows Fiesta drivers to stay connected to the information, entertainment and people they care about while on the road:

  • Traffic, Directions and Information with complimentary 3-year prepaid subscription
  • 911 Assist
  • Vehicle Health Report (VHR)
  • Voice-activated hands-free calling
  • Uninterrupted connections that allow going directly from mobile phone to the vehicle’s hands-free phone during the call
  • Advanced calling features like caller ID, call waiting, conference calling and more
  • Voice-activated control of an MP3-style media player
  • Instant voice recognition
  • Audible text messages
  • Ringtone support
  • Automatic phone book transfer for mobile phones with this feature
  • Multilingual intelligence (English, French, Spanish)

4” Multifunctional Display – This class-exclusive feature places key information at eye level so Fiesta drivers spend less time looking away from the road.

  • Displays include audio system function, time and SYNC (if equipped)
  • Displays outside temperature and compass when equipped with SYNC

THOUGHTFUL STORAGE SOLUTIONS

Here’s a look at the smart storage inside Fiesta:

  • Center Console with two cup holders with a smaller center cup holder designed to hold and 8-ounce energy drink
  • Lower stowage area for mobile phones, garage door openers and other smaller items
  • Rear cup holder/storage area includes a coin holder
  • Driver and front passenger door trim panels include a map pocket and cup holder
  • Glove box offers up to 9L of storage space and includes a pen holder on the floor

Fuller Ford looks forward to the arrival of the all new 2011 Ford Fiesta this summer. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the Ford Fiesta! Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati (Fuller can customize your Fiesta to your style). Order your Fiesta today at http://www.fullerisford.com/2011-fiesta.aspx.


Transit Connect Taxi:Big Impression, Small Footprint

June 19, 2010

ford transit connect taxi

The Ford Transit Connect Taxi will go into production and arrive in dealerships later this year as a 2011 model, adding to Ford Motor Company’s leadership in the North American taxi market. Not only does the Transit Connect Taxi standout, but it truly is a standout. The Transit Connect Taxi offers an outstanding interior package for people and cargo. With its open architecture, the taxi provides excellent interior headroom and passenger visibility.

NEW FACTORY-DIRECT TAXI PACKAGE

Ford Motor Company has turned the Transit Connect, 2010 North American Truck of the Year, into a one-of-a-kind taxi that pushes versatility boundaries. In addition to easy-access, configurable luggage space and unique vertical architecture, there’s ample passenger room. The new Transit Connect Taxi Package is assembled right at the plant – quality-assured and prepped for modifications.

DURABLE + CAPABLE = RELIABLE

Make no mistake, the Transit Connect Taxi is Built Ford Tough. It’s certified to Ford Light Commercial Vehicle Durability Standards. Suspension components and underbody structure passed requirements for potholes and curbs. That’s why cities and municipalities already recognize Transit Connect Taxi’s advantages. Saying the 2011 Ford Transit Connect Taxi “fits the bill,” the city of Boston (see related story on Transit Connect Taxi in Boston) recently became the first municipality in America to approve the versatile cab for taxi use.

STREET SMART

Fuel economy for the Transit Connect Taxi is best in class (small cargo vans): a combined 23 mpg (22 city/25 highway). Because taxi operators also asked for a version that runs on alternative fuels, Ford is offering new engine prep packages that allow conversions to both compressed natural gas (CNG) and liquefied propane gas (LPG). Both CNG and LPG lower taxi fleets’ operating costs and are better for the environment (see related story on Transit Connect Taxi’s alternative fuel advantage). When it comes to maneuverability, the 39-foot turning radius takes the hassle out of tight spots. Ford’s Transit Connect Taxi meets the rigors of today’s taxi market.

 ford transit connect taxi interior

HERE’S WHAT YOU GET

Standard Features

  • Re-positioned rear seat provides an additional 3 inches of leg room for second-row passengers (as compared to the base Transit Connect)
  • Easy-clean, vinyl-trimmed interior with heavy-duty flooring
  • Climate-controlled ventilation for second row
  • Sliding glass windows for second row
  • Glass windows for rear cargo area and 50/50 rear barn doors
  • AdvanceTrac with RSC (Roll Stability Control)
  • Heavy-duty battery
  • Wiring Upfit Package

Available Features

  • Engine Prep Packages for conversion to compressed natural gas (CNG) or propane

(LPG – liquefied petroleum gas)

  • Reverse Sensing System
  • Roof-access hole for signage/advertising
  • School Buss Yellow finish

DIMENSIONS AND CAPACITIES

  • Rear door opening width at floor 50.2
  • Rear door opening height              52.1
  • Side door opening height               46.9
  • Maximum cargo height                   59.1
  • Loadfloor height (at curb weight) 23.1
  • Maximum cargo length at floor    81.0
  • Floor width at wheelhouse            48.1
  • Side door opening width                28.1

EXTERIOR COLORS

  • Frozen White
  • School Bus Yellow
  • Red
  • Dark Blue
  • Silver Metallic
  • Panther Black Metallic

 

Fuller Ford anxiously awaits the arrival of the new 2011 Transit Connect Taxi later this year. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the Transit Connect Taxi! Fuller Ford is the Cincinnati Tri-State Region’s commercial truck leader. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory of Transit Connects at www.fullerisford.com.


2011 Fiesta: Quality, Reliability, Durability

June 17, 2010

The 2011 Fiesta is big on quality with NVH (Noise, Vibration and Harshness) control enhancements that improve on the global-market Fiesta models. An important North America-specific NVH control characteristic is the standard class-exclusive acoustic laminated windshield, designed to reduce interior noise levels in the Ford Fiesta. As a result, people are already taking notice. MSN has recently recognized the 2011 Ford Fiesta as their number one choice for vehicles under $15,000, beating out the Honda Fit and Nissan Versa among others (see top ranked 2011 fiesta).

QUALITY

Here’s a look at features that contribute to enhanced Fiesta quality:

  • Extra-stiff dash panel in the area of the cowl top, to help reduce stress and associated noise
  • Climate control system performs efficiently and operates quietly
  • Standard acoustic laminated windshield, outside rearview mirror placement and high-level door seals all work to help reduce wind noise
  • Acoustic headliner; full-coverage sound-absorption material in the door trim panels; A-, B- and C-pillar foam block and full-coverage floor panel mastics all work together to help reduce cabin noise
  • Stiff body structure and suspension attachment points help reduce road noise

TESTING

Customers will appreciate that Fiesta has endured the equivalent of thousands of customer miles in tough durability tests that included:

  • 800 cycles through salt and mud baths to help deliver excellent corrosion performance and protection
  • 24,000 miles over chuckholes (potholes) and cobblestones and 1500 cycles over railroad crossings to help ensure suspension integrity and performance
  • 13,000 miles with Anti-lock Braking System (ABS) brake stops (panic stops) on gravel to help ensure excellent emergency maneuvering capability

DURABILITY

Fiesta comes standard with durability features, including:

  • Long-life Duratec engine components, such as the chain-driven dual camshafts, which offer outstanding durability with no required valve adjustments for 150,000 miles
  • Body-color 5 mph bumpers, which are rated at twice the federal requirement and help resist sheet metal damage from minor front and rear impacts
  • 10,000 mile oil-change interval under normal driving conditions
  • Spark plugs, which are rated for 90,000 miles under normal driving conditions

REAL-WORLD DRIVING EXPERIENCE

In addition to more than 550 component and system laboratory tests to verify durability and functionality over the vehicle’s lifetime, Fiesta has earned its stripes on the road with the Fiesta Movement Agents (see “fiesta agents”). During the original Fiesta Movement, the 100 Agents accumulated more than 1.5 million miles!

With Fiesta Movement Chapter 2, there are 20 teams of two Agents, each bringing the 2011 Fiesta to life through a new set of missions. A natural progression from phase one of the Fiesta Movement, missions will be centered on each team’s neighborhood, with Agents tapping into their local communities to help execute and promote missions.

Fuller Ford looks forward to the arrival of the all new 2011 Ford Fiesta this summer. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the Ford Fiesta! Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Fuller Ford can help you customize your Ford Fiesta. Order your Fiesta today at http://www.fullerisford.com/2011-fiesta.aspx.

 

 


2011 Super Duty

June 14, 2010

The all new 2011 Ford Super Duty has recently arrived, with a Ford-designed and engineered powertrain lineup made for extreme temperatures, long hauls and heavy loads. F-Series has been the best-selling truck for 33 years and Super Duty deserves a large chunk of the credit for that record. Now, with new Ford-designed and Ford-developed powertrains, a redesigned exterior, and a more spacious interior that features “smart” innovative technologies, you can fully expect “the best” to get even better. That is why Ford has more trucks on the road with over 250,000 miles than any other brand. Check out these tough and innovative features of the all new 2011 Super Duty.

All-New Powertrains

The new 2011 Super Duty’s available all new 6.7 liter PowerStroke V-8 Diesel Turbocharger and 6.2 liter V-8 gas engines, coupled with a new TorqShift Heavy Duty 6-speed automatic transmission, deliver significantly improved horsepower and torque.

Improved Fuel Efficiency

More power doesn’t have to mean more gas. Along with offering significantly improved class-leading fuel economy, the Super Duty’s 6.2 liter gas engine is E-85 capable, and the 6.7 liter PowerStroke Diesel is B20 (BioDiesel) capable. The new 6.2 liter has made a 15% improvement in fuel economy over the previous gas engine, while the new 6.7 liter has made an 18% improvement over the previous diesel.

Better Control

Among the enhanced off-road control features for the 2011 Super Duty are Hill Descent Control and an Electronic Locking Differential, which provides maximum traction by locking the rear wheels to turn at the same speed.

Maximum Capability

Super Duty has best-in-class towing and payload capabilities and offers more towing innovation: A first-ever factory-installed 5th wheel/Gooseneck Hitch Trailer Tow Prep Package is attached directly to the frame and has a towing capacity of 24,400 lbs. Super Duty also boasts of best-in-class conventional towing capacity at 16,000 lbs.

Towing Confidence

Features such as the exclusive standard Trailer Sway Control and enhanced tow/haul mode offer the utmost confidence when towing a big rig. For more peace of mind, Super Duty offers available integrated Trailer Brake Control.

More Productive

The new, easy-to-use 4.2 inch LCD Productivity Screen, located directly in front of the driver, stores mileage and fuel history, gives access to off-road features such as an Inclinometer and provides a towing checklist.

The all new 2011 Super Duty trucks are now here at Fuller Ford. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the entire Super Duty line-up! Fuller Ford is the Cincinnati Tri-State Region’s truck leader. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory at www.fullerisford.com.


Customize Your 2011 Fiesta

June 9, 2010

The 2011 Fiesta is all about choices with two body styles – sedan and hatchback – comprising five series, a vibrant choice of exterior colors, class-leading seven interior color and trim combinations, three bold wheel designs and a host of impressive features. Add to that specially designed Ford Custom Accessories and custom graphics, and Fiesta buyers can practically create a one-of-a-kind look!

FORD CUSTOM ACCESSORIES

For further customization and personalization, your Fiesta buyers can choose from several packages offered through Ford Custom Accessories and installed right at your dealership. Fiesta packages include:

  • Illuminated Interior Accessory Package – with illuminated front door sill plates and shift knob, with a backlit shift pattern

 

  • Metallic Interior Accessory Package – including metallic front door sill plates and black leather-wrapped shift knob

 

  • Interior Protection Package – including all-weather floor mats and cargo area protection

 

  • Cargo Management Package – including a cargo net and soft, folding cargo organizer

 

  • Additional accessories for the Ford Fiesta include Remote Start, keyless entry keypad, SPORT pedal covers, lower body kit, roof rack, rear bumper protector and more

CUSTOM GRAPHICS

Fiesta offers buyers a choice of multiple graphics packages to help them create a Fiesta that’s just right. For the first time ever, Ford is offering a unique Fiesta body-side tattoo graphic, for customers who want to add their personal touch.

A second option includes Ford Custom Graphics by Original Wraps, which enables customers to choose the size and design of bodyside graphics from a portfolio of images.

Fuller Ford looks forward to the arrival of the all new 2011 Ford Fiesta this summer. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the Ford Fiesta! Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Fuller Ford can help you customize your Ford Fiesta. Order your Fiesta today at http://www.fullerisford.com/2011-fiesta.aspx.

 


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