“Agents” first to experience Fiesta, local release coming this summer


In an unprecedented and ultra-successful campaign, Ford gave Fiestas to 100 “agents” last year, who completed six months of missions, attracting more than 80,000 hand raisers through social media websites such as Twitter and Facebook (visit fiestamovement.com to check them all out). In addition, 40,592 Americans took a Fiesta for a test-drive.

Soon it will be time for everyone else to get behind the wheel, as the first of Ford’s new family of global small cars hits local dealerships this summer. The stylish Fiesta is fuel efficient, projected to get 40 highway mpg with 119 horsepower – no other vehicle in its class generates this much horsepower this efficiently! The 2011 Ford Fiesta beats all its primary competitors (2010 Toyota Yaris, 2010 Nissan Versa, and the 2010 Honda Fit) in fuel economy ratings.  And its sport-tuned suspension with precise steering makes it a blast to drive. Drivers won’t be able to contain themselves when they take this car for a test-drive and experience firsthand its power and European driving dynamics.

High-tech features will include a 4-inch multifunction display and the available SYNC system, as well as a proximity Keyless Entry System with push-button start. Its interior features premium materials throughout. From the feel of the materials to the uniform look, Fiesta’s interior was designed to impress. The 2011 Fiesta, which will feature bold color choices, including Lime Squeeze and Bright Magenta, was recently revealed at the L.A. Auto Show with the help of 89 of the 100 Fiesta agents, who participated in the event.

Fuller Ford looks forward to the arrival of the all new 2011 Ford Fiesta this summer. As always, Fuller Ford offers Lifetime Free Oil Changes on ALL new vehicle purchases – in stock or factory ordered. This includes the Ford Fiesta! Be confident. Have fun. Drive an all-new Fiesta. Fuller Ford is the Cincinnati Tri-State Region’s leader for the hottest, cutting-edge, most fuel efficient vehicles available. Whether you are coming from Ohio, Kentucky, or Indiana, we are conveniently located right off of I-75, just west of downtown Cincinnati. Check out our entire inventory at www.fullerisford.com.


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